Senior Director Marketing, HIV Franchise - Community Marketing
$261.38k - $338.25kGilead
Responsibilities
- Develop and execute community marketing strategy aligned with HIV franchise priorities across treatment and prevention
- Lead high-performing teams managing community marketing, AHCP strategy, and community liaison activities
- Oversee budget management and resource allocation for community initiatives and national presence
- Build and maintain key relationships with community organizations, advocacy leaders, and field stakeholders
- Establish performance metrics, optimize campaigns, and drive measurable impact across the HIV ecosystem
Requirements
- Bachelor's degree in marketing or related field
- 10+ years of experience in pharmaceutical or biopharmaceutical marketing
- Prior people management and team leadership experience
- Deep knowledge of HIV community, advocacy organizations, and healthcare provider relationships
- Expertise in integrated campaign development and omni-channel marketing execution
- Strong analytical skills with demonstrated ability to establish KPIs and measure ROI
- MBA or advanced degree (MD, PharmD, PhD) preferred
Compensation: $261,375–$338,250 base salary
Vacancy posted 23 days ago
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