BE & NL B2B Sales Lead — Ownership & Growth

We are looking for a hands-on B2B Sales Representative to drive growth across the Belgium and Netherlands markets .

This role is open to both full-time candidates and/or freelancers / self employed individuals who have an expertise in B2B Sales.

In this role, you will own the full B2B sales cycle, working with qualified leads generated by our marketing team , from initial contact through to account development and long-term relationship management.

You will work closely with Marketing and internal stakeholders to build a scalable, data-driven sales approach, while acting as a trusted commercial partner to our B2B customers.

This role is ideal for someone who thrives in autonomy , enjoys building markets, and is comfortable operating both strategically and operationally.

Key Responsibilities

Sales & Business Development (Core Focus)

• Own and develop the B2B sales pipeline for Belgium and the Netherlands, working with qualified leads generated by our marketing team
• Convert marketing-qualified leads into new B2B customers across relevant industries
• Manage the full sales cycle , from first contact and qualification through negotiation and closing
• Grow and “farm” existing accounts through upselling, cross-selling, and long-term relationship management
• Act as a trusted commercial partner and primary point of contact for key accounts

Account Management & Partnerships

• Build strong, long-term relationships with decision-makers and stakeholders
• Develop tailored account strategies to maximise customer lifetime value
• Ensure high customer satisfaction and retention through proactive account management
• Maintain accurate and up-to-date records in the CRM system
• Track sales performance, pipeline health, and forecasting
• Work closely with Marketing to ensure high-quality lead handover and alignment on campaigns
• Provide feedback from the market to support product, pricing, and go-to-market decisions

Market Development & Representation

• Represent the company at industry events, conferences, and trade shows
• Monitor market trends, competitor activity, and customer needs in BE & NL
• Contribute to the continuous improvement of sales processes and tools

Requirements

• 3+ years of experience in B2B sales, business development, or key account management
• Proven track record of acquiring and growing B2B customers
• Experience managing complex sales cycles and multiple stakeholders
• Strong negotiation and communication skills
• Comfortable working independently and managing your own agenda
• Structured, proactive, and results-driven mindset
• Preferred languages: Dutch – mandatory, English – mandatory, French – strong advantage

What We Offer

• A high-impact role with full ownership of the BE + NL market
• A dynamic, entrepreneurial environment with room to shape strategy
• Close collaboration with Marketing and leadership
• Competitive compensation package with performance-based incentives
• Flexibility and autonomy in how you manage your work and accounts