Director, Business Intelligence
$112.29k - $179.71kPublicis Groupe Holdings B.V
Company description PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
Overview The Director Business Intelligence will use extensive experience in data analysis and strategic consulting. They will lead BI efforts for enterprise clients in the health and wellness industry. This role focuses on utilizing data sources to showcase the business impact of media/marketing campaigns while translating insights into actionable strategic recommendations.
Responsibilities
Overview The Director Business Intelligence will use extensive experience in data analysis and strategic consulting. They will lead BI efforts for enterprise clients in the health and wellness industry. This role focuses on utilizing data sources to showcase the business impact of media/marketing campaigns while translating insights into actionable strategic recommendations.
Responsibilities
- Build and maintain professional relationships with client teams, ensuring high-quality communications and deliverables.
- Collaborate with internal and external stakeholders to develop measurement plans that address client objectives and define program success.
- Oversee business rules, engagement parameters, and scoping processes, including vendor proposals.
- Manage internal and third-party data sources to ensure timely and accurate delivery of insights.
- Analyze data to generate insights and recommendations for program optimization and enhancement.
- Create and deliver presentations and reports to clients in person or via teleconference.
- Identify opportunities to expand client engagement through consultative selling and support new business pitches.
- Provide expertise across HCP and DTC media, data integration projects, scoping/staffing, and third-party partnerships.
- Develop measurement frameworks incorporating various analytics methods, KPI evaluations, and actionable recommendations.
- Manage multiple client projects concurrently, adapting to diverse needs and opportunities.
- Exhibit high emotional intelligence in stakeholder management, fostering effective collaboration.
- 7 years experience in data/analytics consulting or quantitative marketing/analysis; healthcare/pharmaceuticals experience a plus.
- Deep understanding of multi-channel marketing mix utilization.
- Advanced skills in project/time management, problem-solving, quantitative analysis, communication, and intellectual curiosity.
- Experience recruiting, managing, and developing junior team members.
- Proficiency in MS Excel, Word, PowerPoint, and familiarity with BI tools (e.g., MicroStrategy, Datorama).
Vacancy posted 3 days ago
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