Director, Analytic Consulting (Paid Media)

Company Description Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice, part of the Analytic Services team. This role provides a clear, strategic, forward-looking analytics vision that enables effective decision making, improves paid media effectiveness, and delivers measurable business impact for clients. Company Description Epsilon is seeking a Director, Analytic Consulting to join our Analytics Consulting practice, part of the Analytic Services team. This role provides a clear, strategic, forward-looking analytics vision that enables effective decision making, improves paid media effectiveness, and delivers measurable business impact for clients. In this role, you will collaborate closely with Data Science, AI, Strategy, Client Services, Product, and Delivery teams to translate complex marketing and media challenges into scalable analytic solutions. You will support consultative client engagements, define measurement approaches for paid and owned channels, and help clients adopt Epsilon’s analytic capabilities, proprietary datasets, cleanroom environments, and media measurement solutions. The ideal candidate is a highly collaborative, data-driven, client‑first analytics leader with deep experience in paid media analytics, audience measurement, campaign performance, segmentation, and marketing effectiveness. This individual can design and guide complex analytic solutions, simplify technical concepts for business audiences, and coordinate talented onshore and offshore analytics teams in the execution and delivery of high‑quality client work. Responsibilities Serve as a client‑facing analytics lead for paid media measurement, audience analytics, and marketing effectiveness engagements across relationships of varying size and complexity Define paid media measurement strategies for brand, performance, and customer‑level campaigns, creating alignment on KPI frameworks, success metrics, and reporting expectations across client and internal collaborators Partner with client marketing, media, analytics, and agency teams to interpret results and recommend optimizations across audience, placement, channel, creative, offer, budget allocation, and campaign strategy Translate complex methodologies, including experimentation, causal inference, attribution, segmentation, predictive modeling, incrementality, and closed‑loop measurement, into clear, client‑friendly insights and guidance Partner cross‑functionally to deliver advanced analytics, machine learning, and AI‑driven solutions that improve marketing effectiveness across paid and owned media channels Access and analyze data in Epsilon’s proprietary tools, PeopleCloud, cleanroom environments, CDPs, and other data platforms to measure audience quality, media exposure, campaign outcomes, online and offline sales impact, and customer behavior Oversee media data readiness, ingestion, and quality requirements to ensure audience and campaign reporting is feasible based on client advertising operations, owned digital ecosystems, and available data assets Develop and communicate actionable insights, optimization recommendations, executive‑ready narratives, and quantifiable business impact to clients and senior collaborators Author and contribute to analytic plans, technical requirements, project estimates, statements of work, timelines, deliverables, and resource plans that support successful execution Coordinate onshore and offshore analytic consulting, data science, and junior analytics resources in designing, implementing, validating, and delivering end‑to‑end analytics solutions Ensure analytical outputs meet quality standards through validation, QA, adherence to methodology standards, defensible interpretation, and clear positioning in client‑facing materials Develop measurement procedures, benchmarks, tool playbooks, and ways of working that support repeatable, scalable paid media analytics delivery Find opportunities for automation, product enhancement, new analytic offerings, and improved internal practice standards Collaborate effectively with internal teams including Analytics, Consulting, Client Services, Product, Technology, Data Science, AI, and Delivery to deliver integrated solutions Coach, mentor, and develop analytics team members while fostering a collaborative, high‑performance culture focused on client value, innovation, and continuous improvement Qualifications Bachelor’s degree in a quantitative rigor such as Statistics, Economics, Mathematics, Marketing Analytics, Engineering, Computer Science, Data Science, or a related field 8+ years of hands‑on, relevant experience in analytics, data science, marketing analytics, or digital media analytics Demonstrated experience analyzing paid media performance across channels such as programmatic, search, social, display, video, connected TV, experiential, and out‑of‑home, including understanding how these channels contribute to digital and broader marketing measurement Deep understanding of customer‑level marketing analytics, audience creation, segmentation, campaign performance measurement, testing, attribution, incrementality, closed‑loop measurement, and optimization Experience measuring audience performance using first‑party data, Epsilon‑owned data assets, CDPs, cleanroom environments, media exposure data, and other combined data sources Ability to design and implement analyses using large record‑level datasets, including advertising impressions, site visitation, audience attributes, campaign activity, online sales, offline sales, and customer behavior data Working knowledge of statistical methods, experimental design, hypothesis testing, causal inference, predictive modeling, segmentation, and marketing measurement methodologies Proficiency with SQL, Python, or similar data manipulation and analytic tools Strong planning, prioritization, and project management skills, with ability to manage multiple analytics projects, requests, timelines, and resources concurrently Excellent verbal and written communication skills, with ability to simplify complexity, foster dialogue across teams, and present analytic findings in a clear, compelling, business‑focused manner Skilled in data visualization and executive‑level storytelling to communicate the value of analytics to senior collaborators Proven ability to collaborate across interdisciplinary teams including Strategy, Client Services, Product, Technology, Data Science, AI, Delivery, and Analytics Experience managing, coaching, and developing analytics team members, including coordination of junior, onshore, and offshore resources Highly motivated, collaborative, intellectually curious, and committed to achieving goals, with a focus on innovation, continuous improvement, and client value realization Additional Useful But Not Required Skills Master’s degree in Statistics, Economics, Data Science, Business Analytics, Marketing Analytics, or a related quantitative field Familiarity with Databricks or similar large‑scale analytics platforms Experience with data visualization tools and executive reporting environments Experience with media mix modeling, fractional attribution, multi‑touch attribution, brand lift, incrementality testing, sales lift, and other marketing measurement solutions Experience with CPG, retail, commerce, or other industries where online and offline sales measurement is central to paid media effectiveness Familiarity with Google Campaign Manager, Google Analytics, Adobe Analytics, cleanroom platforms, CDPs, DMPs, ad servers, and major paid media platforms Understanding of the MarTech and AdTech landscape, including how analytics drives value realization from media, identity, activation, measurement, and reporting platforms Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice. Additional Information When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees. Check out a few of these resources to learn more about what makes Epsilon so EPIC: Our Culture: Life at Epsilon: Epsilon Has Five Values That Define Our Culture And Guide Us As We Create Value For Our Clients, Our People And Consumers. We Seek Candidates Who Align With Our Company Values, Demonstrate Them And Make Them Meaningful In Their Day‑to‑day Work Act with integrity. We are transparent and have the courage to do the right thing. Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. Innovate with purpose. We shape the market with big ideas that drive big outcomes. Respect all voices. We embrace differences and foster a culture of connection and belonging. Empower with accountability. We trust each other to own and deliver on common goals. Because You Matter Benefits Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time Family well‑being: Parental/new child leave, childcare & elder care assistance, adoption assistance Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms. Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to View email address on click.appcast.io to request an accommodation. For San Francisco Bay and Los Angeles Areas Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. Compensation Range: USD $127,900.00 - USD $269,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/9/2026. #J-18808-Ljbffr Epsilon