Principal Product Marketing Manager

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity We are seeking a strategically minded individual to drive the offer and pricing strategy for Adobe’s Enterprise Creative Cloud offerings. In this role, you will shape the structure and positioning of our enterprise solutions for Adobe’s largest customers. You’ll define the target audience and determine the right mix of products, features, services, and entitlements for each offering. Crafting compelling offers that meet the evolving needs of our customers is a core element of Adobe’s Digital Media business. This is a high-visibility, high-impact role. By applying strong business sense and partnering with cross-functional teams, you will develop a deep understanding of enterprise customer needs and the competitive landscape. Your work will ensure Adobe’s Creative Cloud for Enterprise solutions deliver exceptional value to large organizations — helping them empower teams, streamline workflows, and create world-class content that drives engagement and measurable business outcomes. Ultimately, you will position Adobe as the trusted partner for enterprises seeking scalable, secure, and innovative solutions. What You’ll Do Shape Enterprise Offer and Pricing Strategy : Define the overarching strategy for how we bring our Enterprise products, features, and technologies to market. This includes setting a long‑term vision and launching updates to our Creative Cloud Enterprise Offers. Deeply Understand Enterprise Customers : Lead customer and market research to identify audience needs, prioritize use cases, inform strategy, and guide product roadmaps—while championing the voice of the end user and other key customers. Champion the needs of Creative Professionals and Creative teams in large Enterprises : Serve as the voice of the Enterprise customer, helping internal teams understand their complex and nuanced needs. Lead with Influence : Act as a change agent across a matrixed organization—aligning GTM, Growth, Digital, Channel, Analytics, Finance, and more—to ensure seamless execution of campaigns and critical initiatives. Drive Global Business Impact : Identify and advocate for lineup optimizations for Adobe’s enterprise business in key strategy regions. Design and test regional offers tailored to local customer needs and price sensitivities. Influence the Product Roadmap : Collaborate with product teams across Adobe to develop new products and capabilities that address the unique needs of creative professionals, business owners, IT admins, procurement managers, and creative directors in Enterprise organizations. Communicate Effectively : Regularly engage with VP-level and executive leadership to deliver insights, propose lineup changes, and guide product investment decisions. What You’ll Need to Succeed 10+ years in product marketing or a related strategic marketing role, ideally in creative or Enterprise SaaS. Proven experience developing pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization. Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer‑facing messaging. Demonstrated ability to influence product roadmaps using customer insights and data‑driven analysis. Comfort with ambiguity and a track record of making sound decisions with incomplete data; ability to assess trade‑offs, prioritize effectively, and maintain a bias for action. Exceptional cross‑functional leadership skills, with experience driving complex initiatives in matrixed environments. Familiarity with Creative Cloud solutions and creative workflows is a plus. BA/BS Degree preferred OR 10 years of experience OR equivalent practical experience. MBA is a plus. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400–$261,150 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300–$261,150. In NewYork, the pay range for this position is $180,300–$261,150. In Washington, the pay range for this position is $165,600–$239,725. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC=base+commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award. State‑Specific Notices California Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. #J-18808-Ljbffr Adobe