Staff Product Manager - PLG & B2C SaaS

Location

Remote, United States

Employment Type: Part-Time or Full-Time (20–40 Hours/Week)

Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.

About the Role:

We're looking for an experienced, hands-on Staff Product Manager to drive product growth for a subscription-based SaaS business. This role is ideal for someone passionate about customer behavior, data-driven decision-making, and building products that improve activation, retention, and monetization.

You'll work directly with the founder/CEO and collaborate closely with Product, Engineering, and Infrastructure teams. You'll have significant ownership of the product roadmap and the end-to-end user journey, with opportunities to expand into a broader leadership role based on your impact.

Location & Work Arrangement:

Work mode: 100% remote.

Open locations: United States (Eastern Time Zone only), Europe, Indonesia, Russia, and other eligible countries, subject to location and time-zone compatibility.

Engagement: Full-time (40 hours/week) or part-time (20 hours/week).

Key Responsibilities:

• Own the product growth strategy and roadmap, connecting customer needs with business objectives.
• Develop and execute strategies to reduce voluntary and involuntary churn.
• Optimize onboarding and activation to help users experience product value faster.
• Reduce time-to-value by identifying and removing friction throughout the user journey.
• Improve first-week engagement through behavioral triggers, product education, lifecycle messaging, and feature adoption initiatives.
• Drive monetization and subscription revenue growth through continuous product optimization.
• Conduct regular customer interviews, churn interviews, cancellation surveys, and product discovery research.
• Analyze customer behavior, identify growth opportunities, and translate insights into actionable product initiatives.
• Design, run, and evaluate experiments to measure the impact of product changes.
• Define and monitor key metrics, including activation, retention, churn, conversion, customer lifetime value (LTV), average revenue per user (ARPU), and payback period.
• Work closely with Engineering and Infrastructure teams to prioritize, deliver, and measure product improvements.
• Establish a consistent product and engineering execution rhythm, ensuring decisions are driven by data and customer insights.

Requirements:

7–10+ years of product experience: Extensive experience across different product roles, preferably in Product-Led Growth (PLG) environments within subscription-based SaaS businesses.

7+ years of experience improving activation and reducing churn: Demonstrated experience using customer interviews and product experiments to improve activation and reduce churn. Candidates must provide specific examples supported by measurable results and numbers

7+ years of data-driven product experience: Strong experience working closely with data, using product analytics tools to analyze user behavior, identify opportunities, and guide product decisions.

7+ years of user-journey optimization experience: Proven experience mapping the B2C user journey, breaking it down into meaningful segments, and identifying opportunities to improve the overall customer experience.

Strong PLG and subscription SaaS background: Experience with self-serve subscription products that allow users to register, try, and purchase independently without requiring interaction with a sales team.

B2C SaaS subscription experience: Strongly preferred. General B2C experience alone, without relevant SaaS subscription experience, is not sufficient. B2B SaaS experience is also acceptable when the product follows a genuine self-serve PLG model.

Customer research and experimentation: Experience conducting customer interviews, identifying customer pain points, and running experiments to validate improvements and measure their impact.

Subscription analytics: Strong understanding of subscription metrics, including retention cohorts, retention curves, churn segmentation, customer lifetime value (LTV), average revenue per user (ARPU), and payback period.

Fluent English: Excellent written and verbal English communication skills are essential.

Hands-on execution: Ability to own product strategy while remaining actively involved in product development, analytics, experimentation, and execution.

Bonus Qualifications:

Relevant industry experience: Experience in VPN, VPS, hosting, cloud storage, or consumer infrastructure SaaS.

Product leadership experience: 2+ years in a management role, such as Product Lead, Head of Product, or Director of Product.

Informal team leadership: Experience leading teams or driving cross-functional initiatives without holding an official management title.

Marketing and acquisition exposure: Experience with marketing, customer acquisition, or growth initiatives.

This Role May Not Be the Right Fit If You:

• Have worked exclusively in marketing without direct product or growth ownership.
• Have no meaningful experience with product-led growth and self-serve products.
• Have worked only with sales-led products without relevant self-serve subscription SaaS experience.
• Prefer a purely strategic or managerial role without hands-on execution.

What We Offer:

• 100% remote work with flexibility to work from different locations worldwide, subject to location and time-zone requirements.
• Flexible engagement options: 20 or 40 hours per week.
• Direct collaboration with the founder/CEO and significant ownership of product strategy and execution.
• The opportunity to shape the product roadmap and make a measurable impact on business growth.
• Potential to expand into a broader product leadership role based on performance and business needs.
• A collaborative, international team environment.
• Professional growth through exposure to multiple areas of the business.
• Mentorship and direct collaboration with the founder/CEO. xhyhwjd

How to Apply:

If you have a strong background in product-led growth, subscription SaaS, and data-driven product optimization, we'd love to hear from you.

Please apply with your CV and highlight your relevant experience, including measurable results in activation improvement, churn reduction, product analytics, and B2C user-journey optimization.