Specialist - Paid Media and Performance

Marketing Analytics Specialist

Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What's Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around.

The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.

Position Description:

• Leverage data and analytics to measure campaign results, assess against goals/KPIs, identify trends and insights, and optimize spend and performance to improve performance and key learnings.
• Partner closely with the marketing and sales teams to establish and maintain scalable processes to ensure best practices in campaign and lead management while strengthening and accelerating pipelines for new customer acquisition.
• Monitor and refine lead scoring, and maintain and optimize lead enrichment, normalization and segmentation.
• Collect and analyze data for all campaigns, identify trends and insights to assist in achieving digital marketing goals for Reach, Engagement, and Conversion.
• Develop, deploy, manage, track and report on automated trigger and nurture campaigns
• Leverage marketing automation to nurture existing clients as well as create lead generation for new opportunities
• Generate reporting and leverage data to draw insights and optimization of campaigns
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Responsible for the integrity and segmentation of databases
• Analyze campaign performance and suggest improvements
• Report on prospect nurturing results, Open Rates and CTR generated from email marketing efforts
• Craft landing pages and lead generation forms for email campaigns to increase conversion rates
• Manage development of all materials and training to ensure success of program for members
• Responsible for growth and member utilization of the program
• Ensure emails follow industry policies, best practices and email compliance
• Monitor and engage in relevant social discussions about our company, and/or industry, both from existing leads and customers as well as from brand new audiences
• Monitor user engagement and provide suggestions for content optimization to Content Marketers
• Run PPC advertising campaigns via Social channels and track their success
• Create shareable forms of original content appropriate for specific networks to spread both our brand and our content
• Curate shareable content appropriate for specific networks to keep our audiences engaged during gaps in original content coverage
• Drive consistent, relevant traffic and leads from our social network presence to our website assets
• Track, measure, and analyze all initiatives to report on social media progress towards goals
• Respond to comments and queries in a timely manner and perform crisis aversion on commentary or posts on social networks that may have a negative impact on our brand
• Stay up to date with digital technology trends
• Perform all other duties and special projects as assigned

Education and/or Training:

• BS in Marketing, Communications or a related field

Relevant Work Experience:

• Proven track record of collecting and interpreting data to develop actionable insights
• Background in B2B marketing: online, digital, demand generation, or inbound a plus

At Holman, we exist to provide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That's why we are listening, open to learning new things about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It's The Holman Way.

At Holman, your total compensation goes beyond your paycheck. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Below is a brief overview of the programs available to full-time employees (programs may vary by country or worker type):

• Health Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Flexible Spending and Health Savings Accounts
• Employee Assistance Program
• 401(k) plan with Company Match
• Paid Time Off (PTO)
• Paid Holidays, Bereavement, and Jury Duty
• Paid Pregnancy/Parental leave
• Paid Military Leave
• Tuition Reimbursement

Benefits:

Regular Full-Time

We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.

Temporary or Part-Time

In geographic areas with statutory paid sick leave, part-time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.

Pay:

We offer competitive wages that are commensurate with job-related skills, experience, relevant education or training, and geographic location, starting in the range of $60,800.00 - $86,640.00 USD annually for full time employees. The annual compensation range is comprised of base pay earnings.

Artificial Intelligence Statement

We recognize that applicants for positions at any organization may view AI tools for tasks such as drafting a resume or cover letter, provided the information is accurate and truthful. However, applicants should not use AI tools to:

• Answer interview questions on their behalf, or use AI tools in any way during the interview or other qualification process(es).
• Misrepresent or embellish qualifications, skills, or experience
• Create false or misleading representations of identity (e.g., deepfakes or altered images/videos)

Your application, whether an AI tool is used or not, should reflect your authentic abilities and experiences. Any use of AI that compromises honesty or integrity may result in disqualification from the process.

Equal Opportunity Employment and Accommodations:

Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

If you are a person with a disability needing assistance with the application process, please contact View email address on click.appcast.io

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.