Vice President, Digital Marketing & Marketing Technology

Vice President, Digital Marketing & Marketing Technology About the Company Real estate company. Industry Real Estate Type Privately Held About the Role The Company is seeking a VP of Digital Marketing and Marketing Technology to spearhead the development and execution of digital marketing and sales technology strategies. The successful candidate will be tasked with leading and managing digital marketing and marketing technology teams to create and implement innovative digital solutions. This includes overseeing digital advertising, email marketing, social media, SEO, website content, and customer acquisition, as well as managing the sales and marketing technology stack. The role also involves setting a multi-year strategy for digital sales and homebuyer engagement, communicating the effectiveness of digital strategies to key stakeholders, and ensuring the team is at the forefront of digital marketing trends. Applicants for the VP of Digital Marketing and Marketing Technology position at the company should have a BS degree in marketing, analytics, information technology, or a related field, with an MBA or Master's degree being a plus. A minimum of 20 years of digital experience, with at least 10 years in a leadership role, is required. The ideal candidate will have a strong background in the full digital marketing mix, experience with website analytics tools, and a proven track record with Salesforce and marketing automation platforms. Strong analytical skills, data-driven thinking, and the ability to effectively manage multiple projects are essential. The role demands an excellent communicator who can influence cross-functional teams and senior leaders, and who is adept at managing a high-performing team of digital marketing professionals. Hiring Manager Title Senior Vice President of Marketing Travel Percent Less than 10% Functions Marketing Data Management/Analytics