Brand Director, Global Marc Jacobs

Global Marketing Director, Marc Jacobs Fragrances

New York, NY

THE ROLE

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

What You Will Do: The Global Marketing Director, Marc Jacobs Fragrances will own together with the Vice President of Global marketing, the strategic leadership of the global fragrance marketing agenda: shaping brand vision, orchestrating long-term growth initiatives, driving cross-region alignment and championing the brand’s global footprint. This role combines deep fragrance category expertise, P&L ownership, team leadership and global execution excellence. The successful candidate will translate global brand ambitions into high-impact programs that deliver business results across markets.

Roles & Responsibilities:

• Define and lead the global fragrance marketing vision and strategy , encompassing brand architecture, global consumer segmentation, positioning across regions, innovation roadmap, and long-term growth platforms.
• Strongly influence the global fragrance portfolio’s P&L, including revenue growth, margin management, COGs and marketing spend, setting investment priorities.
• Manage and develop a high-performing marketing organization fostering talent development, cross-functional collaboration and consistent brand execution worldwide.
• Oversee the planning and execution of the global product launch calendar for fragrances—concept development, fragrance, naming & packaging strategy, 360 campaigns and global go-to-market.
• Drive omnichannel global marketing campaigns (360°): advertising, digital/social, influencer strategy, experiential, retail activations, e-commerce, sampling and GWP (Gift With Purchase)—ensuring global scale and local relevance.
• Maintain deep consumer and market insights across the fragrance category globally: trend analysis, competitive benchmarking, country/regional dynamics, consumer journey mapping, identifying white-space opportunities.
• Ensure global brand consistency while enabling regional/local market customization and adaptations—balancing global standards with local market needs.
• Own the development of strategic communications and deliverables: global business reviews, board-level decks, agency briefs, internal/external presentations, and marketing toolkits for regional teams.
• Drive the creation and governance of commercial tools and initiatives: global frameworks for GWPs, sampling programs, promotional sets, seasonal activations and merchandising—ensuring they align with brand equity, deliver ROI and support key milestones.
• Lead cross-functional partnerships (R&D/Olfactive, Supply Chain, Trade Marketing, Legal/Regulatory, Licensor) to ensure seamless alignment of marketing strategy with brand DNA.
• Lead the relationship with the licensor, serving as the primary point of contact to secure timely approvals, ensure brand alignment, and maintain strong collaboration across projects. Proactively manage communication, timelines, and expectations to keep all initiatives on track and compliant with brand standards.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business or related field; MBA preferred.
• 9+ years of marketing experience, with at least several years in a senior role within the fragrance, beauty or luxury goods sector.
• Proven track record of leading global campaigns, product launches and fragrance business growth.
• Strong strategic, commercial and analytical acumen; experience managing budgets, P&L, forecasting and ROI.
• Deep understanding of the fragrance category—including consumer behavior, olfactive trends, regional market dynamics and retail channels.
• Outstanding leadership and people-management skills; experienced in managing global & marketing teams and agency partners.
• Excellent communication, storytelling and presentation skills—able to influence senior leadership and external stakeholders.
• Passion for fragrance, sensory experience, brand storytelling and innovation.
• Global mindset with the ability to navigate diverse markets, build consensus and create trustworthy relationships.
• Highly organized, adaptable, and thrives in a fast-paced environment with multiple priorities.
• Proficient in Microsoft Office (Excel, PowerPoint) and familiar with marketing analytics/tools.

WHAT WE OFFER

This is a unique opportunity to make a difference in a diverse environment with a team of professionals who are passionate about their work and know how to have fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a flexible philosophy of remote working gives everyone the freedom to choose what works for their individual circumstances and empowers them to always perform at their best.

Base Salary Range: $150,000-$200,000

AT

TABOUT US

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

EQUAL EMPLOYMENT OPPORTUNITIES 

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on us.fitly.work . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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