Growth Marketing Lead

ATBS is seeking a results-driven Growth Marketing Lead to develop strategies that attract new clients, improve conversions and UX, and to strengthen client retention. This role will help drive company growth through boosting client acquisition and build stronger industry relationships. Reporting to the Marketing Director, the Growth Marketing Lead will have the freedom to identify opportunities and lead strategies from concept through delivery. At ATBS, we support owner-operator truck drivers, the backbone of America. Our marketing team plays a critical role in telling that story, supporting growth, and ensuring our brand shows up polished, consistent, and professional across every channel. About Us Founded in 1998, ATBS is the trusted business partner for owner-operator truck drivers nationwide 14,000 recurring clients and growing 140 employees, 10 departments, 2 offices, 1 team Team-oriented and casual work environment Hands-on training and development through ATBS University About You 4+ years of marketing experience, with video production or video marketing skills Able to turn goals and requests into clear plans, deliverables, and next steps Creative, strategic, and comfortable developing engaging content across channels Data-driven, with a focus on testing, optimization, and measurable results, A/B testing Highly organized and able to manage multiple projects from idea through execution Clear communicator who collaborates well with leadership, Sales, internal teams, and external partners Experience marketing to niche or specialized audiences Familiarity with Salesforce, Account Engagement, GA4, Google Ads, Meta Ads Manager, and Google Search Console Bachelor’s degree in marketing, communications, business, or a related field preferred. About the Opportunity Develop marketing strategies that support lead generation, sales, and retention Turn business goals and vague requests into clear plans, timelines, and deliverables Manage and optimize campaigns across Google, Meta, YouTube, email, and landing pages Create content and lead video projects from concept through production and editing Collaborate with Sales, internal teams, vendors, and industry partners Track performance, manage priorities, and recommend improvements based on results What Success Looks Like Campaigns improve lead volume, quality, and conversion rates New ideas are consistently identified, tested, and launched Lead-nurture campaigns keep prospects engaged and support sales Retention initiatives strengthen client relationships and referrals You manage shifting priorities and fast‑turnaround requests effectively You adapt evolving ideas and carry them through completion Reporting clearly explains results and recommended next steps Projects stay on time, aligned with priorities, and build trust in your marketing expertise About the Perks Free beer & coffee daily Monthly team celebrations Paid time off to pursue what matters to you Charitable time off to give back to our community Health, vision, and dental benefits with HSA match 401(k) with company match We are hiring for this position immediately. Apply today and continue building a marketing career that makes a real impact. #J-18808-Ljbffr American Truck Business Services