Assistant General Manager

Job Description

Job Description

Assistant General Manager- Matthews Club

Here We GROW Again!
Are you ready to step into leadership, drive performance, and grow with one of the fastest-scaling fitness brands in the nation?

Blue Ridge Fitness, a Division of CR Fitness, is looking for a motivated and energetic Assistant General Manager (AGM) who’s ready to elevate their career. With 95+ locations and 100+ more in the pipeline, we’re offering a high-impact opportunity to learn the business, lead sales efforts, and build your path to becoming a General Manager.

Crunch is where serious fitness meets serious fun — and where leadership meets opportunity.

Job Summary:

The Assistant General Manager supports the General Manager in leading the overall club performance, with a strong focus on sales, member experience, and team development. This role is designed for future leaders who are ready to drive results today while developing for tomorrow.

Key Responsibilities:

• Sales Leadership: Assist in driving membership and personal training sales through daily goal setting, lead management, and closing techniques
• Team Coaching & Accountability: Help train, motivate, and manage the front desk and sales teams to deliver high performance
• Operations Support: Ensure smooth day-to-day club operations including cleanliness, equipment upkeep, and staff coverage
• Member Experience: Lead by example in delivering exceptional service and handling member inquiries or escalations with urgency
• KPI Tracking & Action: Monitor performance metrics and contribute to improvement strategies aligned with club goals
• Culture Builder: Foster a high-energy, team-oriented environment that reflects Crunch’s ‘No Judgments’ philosophy
• Growth Development: Actively participate in leadership development to prepare for a future General Manager role

What We’re Looking For:

• Experience in a sales or leadership role, preferably in fitness or a fast-paced service industry
• Strong sales drive and ability to hit individual and team targets
• Natural leader who thrives in a team setting and isn’t afraid to get on the floor and lead by example
• Exceptional communication, organization, and problem-solving skills
• High level of professionalism, integrity, and reliability
• Passion for health, fitness, and personal development

Compensation & Perks:

• Competitive Salary + performance bonus opportunities
• Medical, Dental, Vision
• 401K and PTO
• Free Crunch membership
• Discounted personal training
• Career advancement opportunities in a rapidly growing company
• Hands-on leadership development from experienced GMs and Regional VPs

If you're hungry to grow, ready to lead, and thrive in a performance-based environment — apply today and take your next step with CR Fitness.

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About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness.  The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona, and is led by a veteran management team with over one hundred years of combined experience in the fitness industry.  With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness. 

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

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