UX Copy Lead - Product & Experience

UX Copy Lead

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We're seeking a strategic and creative UX Copy Lead to define and drive our product voice across all digital experiences. In this role, you'll lead UX writing efforts and craft copy that enhances usability, drives clarity, and deepens user engagement. You will shape how we communicate with users in ways that are clear, helpful, and human. You'll collaborate closely with designers, researchers, product managers, and engineers to deliver intuitive, human-centered experiences.

The UX Copy Lead will bring our brand voice to life across TEGNA's entire digital ecosystem. You're a strategic thinker who sees content as a key part of the design process—not just words that fill in blanks. You can shift between cross-channel systems thinking and interactive content design with ease. You write like a real human talks, and believe in being clear over clever—but you're capable of both. You're comfortable pushing back or questioning assumptions when it means advocating for the user. You enjoy collaborating with cross-functional teams, and know how to build strong relationships with designers, PMs, and developers. You care deeply about inclusion, accessibility, and plain language. You're always looking to learn, improve, and experiment—whether it's with tone, UX patterns, or tools. And moreover, you are committed to and inspired by our mission to serve and connect local communities everywhere.

Key responsibilities include:

• Lead UX Writing & UX Content Design: Write and review in-product copy across user flows, navigation, onboarding, error messages, settings, notifications, and more.
• Establish Product Voice & Tone: Define, document, and evangelize content standards, voice guidelines, and tone principles that reflect our brand and support usability.
• Collaborate Across Teams: Work closely with Product Designers, Researchers, Product Managers, Engineers, Legal, and Marketing to deliver consistent and effective messaging throughout the user journey.
• Support and Mentor: Provide guidance to other writers and product teams. Mentor junior UX writers or content designers and contribute to building a strong content culture.
• Improve Through Testing & Research: Use qualitative and quantitative data to test copy, validate ideas, and refine content based on user feedback.
• Contribute to Design Systems: Partner with design system teams to ensure copy patterns are scalable, reusable, and consistent.

Requirements:

• 5–7 years of experience in UX writing, content design, or related fields.
• A portfolio that shows how your copy improves user experience.
• Proven ability to lead content initiatives in fast-paced, agile environments.
• Strong knowledge of UX design principles, usability, and accessibility.
• Experience working in design tools like Figma, and familiarity with systems like Jira or Confluence.

Preferred qualifications:

• Experience working in agile, fast-paced product environments.
• Familiarity with product management tools (e.g., Jira, Confluence).
• Background in consumer-driven domains.

Why join us?

• Be the voice behind experiences used by millions of users.
• Help define the role of UX copy across our organization.
• Work with a passionate, user-first team of designers and product thinkers.
• Enjoy competitive compensation, benefits, and opportunities to grow in a supportive environment.

Pay Range: $80,000 - $105,000 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email View email address on click.appcast.io

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.