Digital Marketing Analyst

Responsibilities Ensure all on‑site campaigns are executed within the business framework and any identified issues are managed across functions/lines of business and closed on time. Support the exploration and development of marketing enhancements in support of our overall strategies. Oversee overall campaign planning and execution from a strategic perspective. Define and present go‑to‑market strategy for new journey enhancements and features, partnering with digital usage and creative teams. Develop journey marketing processes to optimise engagement model between Digital Marketing and journey teams. Review marketing strategies, plans and creative with marketing leads at critical phases of the process. Socialise journey enhancement roadmaps and supporting customer research. Support digital usage teams in delivering against key scorecard metrics, including mobile usage, digital usage and digital enrolment. Monitor and report on digital customer experience issues that impact marketing and create action plans in partnership with marketing owners to resolve them; proactively identify customer experience pain points and opportunities. Recommend innovative and creative ways for marketing to drive adoption of new mobile app functionality. Partner with the mobile/digital container team to build out marketing infrastructure and capabilities to drive improved marketing performance. Ensure that projects are effectively planned, managed and monitored. Partner closely across the organization with cross‑functional teams including journeys, products, channels, operations, decision management, marketing information management, legal, privacy, control, compliance and more. Present journey enhancement updates, roadmaps and marketing recommendations to senior marketing leadership. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, through compliance with applicable laws, rules and regulations, adherence to policy, and sound ethical judgement; elevate, manage and report control issues with transparency. Qualifications 4‑6 years of experience in business, marketing/servicing or marketing management, with project management skills. 1‑3 years of hands‑on experience with ad‑tech platforms such as Google Ad Manager (GAM), DV360, or similar ad servers and DSPs. Proven ability to traffic campaigns end‑to‑end, including tag setup, pixel implementation, audience onboarding and QA. Strong knowledge of campaign measurement and digital media KPIs. Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms). Understanding of stakeholder needs across advertisers, sales and product teams. Experience executing both on‑site (owned and operated) and off‑site (programmatic, social) campaigns. Strong troubleshooting skills with the ability to resolve campaign delivery issues quickly. Comfortable operating in a fast‑paced, build‑from‑scratch environment with evolving tools and processes. Education Bachelor’s/University degree; Master’s degree preferred. Benefits In addition to salary, Citi offers competitive employee benefits, including medical, dental and vision coverage, 401(k), life, accident and disability insurance, wellness programmes and paid time off packages (planned vacation, unplanned sick leave) along with paid holidays. Salary range is $81,600.00 – $122,400.00. Equal Opportunity Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to their race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, please review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster. #J-18808-Ljbffr Citi