Growth Marketing Manager

Job Description

Job Description

About Vogo

Vogo is a global travel platform that brings all types of accommodations into one place, making it easy for travelers to find the perfect stay.

From downtown hotels and luxury resorts to private vacation rentals and remote cabins, Vogo offers the widest selection of accommodations worldwide. Vogo's proprietary technology then scans billions of data points to surface the best deals across millions of properties, streamlining discovery, and booking for every traveler.

Since launching out of Wilbur Labs in 2018, Vogo has rapidly become one of the most trusted travel platforms globally, surpassing $1 billion in gross bookings in just two years. Vogo is headquartered in Dallas and led by a team of travel industry veterans.

About this Role
Vogo is seeking a Growth Marketing Manager to build and execute growth initiatives across web and app, helping more travelers discover Vogo, book their next stay, and return for future trips.

This is a highly hands-on and execution-focused role with a strong emphasis on growing our app through owned marketing channels and customer touchpoints. You will develop and test ways to increase app adoption, engagement, and bookings through Vogo’s website, email, push notifications, in-app placements, and other opportunities. You will also help execute and optimize paid acquisition across search and social.

You will partner closely with Product and other marketing teams to improve how travelers discover and use Vogo, strengthen conversion across web and app, and scale successful growth initiatives.

The ideal candidate brings strong growth marketing fundamentals, deep analytical skills, and a passion for testing and optimization. You actively use AI to accelerate creative development, testing, analysis, and execution, and can demonstrate how it improves the quality, speed, and impact of your work. You are comfortable moving between strategy and hands-on execution and excited to build a growth program from the ground up in a fast-paced environment.

Experience in travel, marketplaces, ecommerce, mobile apps, or other consumer growth environments is strongly preferred.

This role reports directly to the Head of Growth. This is a full-time hybrid position, based in Dallas.

Role & Responsibilities:

• Build and execute a growth roadmap focused on increasing app adoption, customer engagement, and bookings.

• Develop and optimize owned marketing opportunities across Vogo’s website, email, push notifications, in-app placements, and other customer touchpoints.

• Test messaging, creative, promotions, and placements that encourage travelers to download the app, explore accommodations, and book.

• Partner with Product to improve onboarding, discovery, and conversion across web and app.

• Connect acquisition efforts with the website and app experience to improve customer conversion and acquisition efficiency.

• Lead structured experimentation across audiences, creative, messaging, landing pages, and conversion journeys.

• Define success metrics, establish performance benchmarks, and prioritize initiatives based on measurable business impact.

• Partner with Product and Engineering on event tracking, deep linking, app store conversion, and tools that support growth.

• Collaborate with Analytics to understand customer behavior, evaluate retention and lifetime value, and identify opportunities to increase repeat bookings.

• Demonstrated experience using AI as a core part of marketing execution, with examples of how it improved creative output, testing speed, analysis, or business results.

• Evaluate new AI tools through measurable experiments, reviewing output quality and business impact before scaling their use.

• Identify and test new opportunities to grow bookings and app adoption globally.

Minimum Qualifications:

• 5+ years of experience in growth or performance marketing, including hands-on experience in a consumer-focused business.
• Experience building and scaling growth initiatives, from establishing measurement and running initial tests to expanding successful programs.
• Hands-on experience using owned marketing channels to drive customer engagement, conversion, or repeat purchase.
• Experience managing or supporting paid search and paid social campaigns.
• Experience improving website, app, or landing page conversion through structured experimentation.
• Strong analytical skills and familiarity with attribution, conversion tracking, and event-based measurement.
• Practical experience using AI tools in marketing workflows and evaluating the quality and business impact of their output.
• Ability to translate data into action and work effectively across Product, Engineering, Analytics, and Marketing.

Preferred Qualifications & Prior Experience:

• Experience in travel, marketplaces, ecommerce, mobile apps, or other consumer growth environments.
• Experience growing app adoption and engagement through owned channels.
• Familiarity with mobile measurement platforms such as AppsFlyer, deep linking, and app store optimization.
• Experience with app acquisition channels such as Apple Search Ads or Google App Campaigns.

Benefits & Perks:

• Competitive salary + equity
• Top-tier laptop provided100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
• 401(k) with company match
• Unlimited, guilt-free vacation days
• Annual wellness stipend (gym + other wellness activities)
• Monthly house cleaning stipend
• Annual travel allowance
• Monthly cell phone & internet usage stipend
• Charity donation company match
• Employee referral bonus
• Team offsites/activities

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.