Marketing Analyst - IV
TriOptus
Digital Marketing Consultant
The full time Digital Marketing Consultant position will help launch a new client B2B Digital marketing learn website (client.com/business) by moving and creating new personalized journey experiences to the new site. In addition, the position will lead efforts to analyze data analytics for both the current and new site using Adobe Analytics. The candidate will work with content management system authoring and Adobe Target teams to ensure that we maximize personalized journeys on the site in order to increase quality visits and lead conversions. From a reporting perspective, the position will help analyze the best performing user web journeys, run lead conversion reporting by marketing tactic, investigate performance variances from KPI targets and ensure that the new website is properly tagged for new analytics reporting.
Key Responsibilities will include:
- Accountable for hitting Digital Marketing KPIs (quality traffic and leads)
- Inventory current personalized journeys and ensure they are transitioned into the new learn website experience.
- Recommend new personalized real time marketing journeys using Adobe tools
- Recommend new multivariate tests to prove in hypotheses of new personalized journeys
- Manage weekly analytics reporting of digital marketing performance and investigate any material deviations from targets.
- Develop Adobe analytics reporting to understand conversion analytics by tactics
- Ensure that the new website is properly tagged for analytics through researching using Adobe analytics.
- Understand variances between Adobe analytics and google analytics media reporting
Where candidates will Be Working:
- In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
What Client is Looking For: Candidate will need to have:
- Bachelors degree or four or more years of work experience.
- Four or more years of relevant work experience.
- Proven ability to develop and implement personalized web experiences.
- Extensive Adobe Analytics experience.
- Knowledge of Adobe Target and its capabilities
- Experience juggling multiple, concurrent projects with tight deadlines; prioritization and proofreading skills.
- Proven ability to review and analyze various reports to measure success.
Even better if candidates have one or more of the following:
- Extensive Google Analytics experience.
- Experience with B2B digital marketing.
Vacancy posted 3 days ago
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