Brand Manager

Brand ManagerReports to: Head of Brand Location: Santa Ana, CA (on-site) Job Type: Full-time Salary: $100k -115KeJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.We're not a startup hoping something works. We're a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.This is the place where you'll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.The RoleShameless makes better-for-you candy: low sugar, high fiber, no artificial dyes. We're growing quickly across retail, DTC, Amazon, and TikTok.As Brand Manager, you'll keep brand plans moving into market — and make sure Sales has what they need to execute them. You'll help manage the brand and retail marketing calendar, translate strategy into clear programs and realistic timelines, and keep Sales, Ops, Creative, Growth, and agency partners aligned on what's happening, when, and what needs to happen next. You'll be the connective tissue between strategy and execution, making complex plans simple and actionable for the teams responsible for bringing them to life. It's a hands-on role that will suit you if you enjoy organizing complexity, driving follow-through, and taking pride in the details that make retail execution work.What You'll DoBrand Marketing- Maintain the brand and retail marketing calendar across Retail, DTC, Amazon, and TikTok as the team's shared source of truth- Keep Sales, Ops, Creative, and Growth on the same dates and priorities, surfacing conflicts early as timing shifts- Take strategy from channel leads on each NPD drop (omnichannel, channel-exclusive, and retailer-exclusive) and translate it into clear delivery points: what partners get, in what format, by when- Review work for brand and creative detail before it reaches leadership — typography and color, claims that match the pack, copy that sounds like Shameless, assets sized right for each channel — and hold that consistency as the same launch shows up in very different formatsSales Partnership- Partner with Sales to turn brand and channel plans into executable retail programs, so teams know what is happening, when, where, and what they need to do- Keep Sales ahead of upcoming launches, retailer programs, and promotions with clear summaries of timing, deliverables, assets, and next steps- Be the point of contact between Brand and Sales, so sales teams have what they need to take programs to retail partnersRetail Execution- Support retailer-specific programs from brief through launch, keeping assets, copy, product information, and approvals aligned to retailer submission and in-market dates- Track launch readiness across key accounts, catching gaps in assets, content, approvals, or timing before they become issues- Make sure retail assets are accurate, complete, properly formatted, and ready for retailer use across digital and physical touchpointsProject Management- Build timelines backwards from the in-market date, then break projects into tasks and briefs for the right internal owner or agency partner- Capture action items from every call (who, what, by when) and see them through to close- Keep everyone current on status, with an early heads-up when something needs attention- Route completed work to heads of department for review, pull feedback into one clear set of revisions, and keep the asset trail current so anyone can find the latest brief, approved creative, and planAgency/Team Coordination- Serve as the day-to-day contact for agencies touching the brand: branding and creative, retail marketing (paid ads, .com listing management), and influencer- Write and update clear briefs — objective, audience, deliverables, date — and keep agencies current on calendar changes and priority shifts- Track deliverables against the brief and flag timing or decisions for the Head of Brand Agency budgets, scopes, and contracts sit with the Head of Brand + GM, so this role can stay focused on the work itself.