SEO Associate - Tools (Charlotte)

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!Position SummaryWe’re seeking a results-driven SEO Manager to own and advance SolarWinds’ organic search strategy within the Demand Generation organization. This team member will build and scale a modern SEO practice in lockstep with paid media, content, product marketing, and web teams – accelerating pipeline, improving AI visibility, and driving long-term search equity across our Tools pillar.Key ResponsibilitiesStrategy & ExecutionLead and execute a Total Search SEO strategy across Tools product lines and regions, integrating with paid search insights and funnel-aligned content.Operationalize against Marketing Performance Indicators (MPIs), prioritizing traffic quality, pipeline influence, and assisted conversions over vanity metrics.Own keyword architecture, content briefs, technical SEO audits, and metadata management across the SolarWinds web ecosystem.AI-Aware Content OptimizationAdapt SEO for Google AI Overviews: engineer structured content optimized for featured snippets and AI citations.Collaborate with web and content teams to ensure FAQ, documentation, and glossary content earns visibility across both traditional and generative SERPs.Cross-Functional LeadershipPartner with paid search, ABX, and MarTech teams to align organic strategy with SEM campaigns, intent signals (6sense), and lead scoring models.Champion SEO enablement and evangelize best practices across PMM, regional, and sales teams.Analytics & InsightsUse GA4, GSC, Ahrefs, and enterprise SEO platforms (e.g., Conductor, SEMrush, BrightEdge) to track performance, analyze competitors, and surface actionable insights.Deliver monthly KPI reports and quarterly business reviews showcasing pipeline growth, attribution impact, and competitive SERP positioning.Vendor & Contractor ManagementExperience managing external SEO agencies, freelance contractors, and specialized vendors, ensuring deliverables align with strategy and budget.Evaluate vendor performance against KPIs, negotiate scopes of work, and recommend when to build capability in-house versus outsource.Qualifications4–5+ years of SEO experience in B2B SaaS or enterprise technologyDeep expertise in technical SEO, content optimization, and analyticsExcellent communication and presenting ability to Tools BU Leadership and key statkeholders, collaboration, and project management skillsHands-on experience with Ahrefs, GA4, Google Search Console, and keyword research toolsFamiliarity with modern MarTech including 6sense, Mutiny, and QualifiedProven success aligning SEO with performance marketing and demand gen KPIsUnderstanding of structured data, AI search (SGE/Overviews), and content engineering for semantic searchPreferred QualificationsExperience optimizing for AI Overviews and structured content visibilityWorking knowledge of MAPs (Marketo, HubSpot), SFDC, and lead scoring modelsSolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.All applications are treated in accordance with the SolarWinds Privacy Notice: