Senior Analyst, Analytics

Senior Analyst

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.

As a Senior Analyst, you have the opportunity to shape the strategic direction of a client's business and marketing strategy through the delivery of data driven insights. Specifically:

• Deliver client and internal solutions through quantitative analysis in line with industry standards
• Execute analytics projects in coordination with the analytic team lead and partners across the agency
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
• Contribute to innovation within digital marketing and analytics within the agency and industry

Responsibilities:

• Define, prioritize and implement various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production
• Design and implement test & learn experiments (e.g. A/B tests, incrementality testing, etc.) and brand lift studies, interpret results, and recommend data-driven decisions
• Contribute to the build out and maintenance of automated reporting dashboards to track key metrics
• Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
• Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
• Analyze short term impact of marketing but also the long-term impact on brand and competitive position
• Assist analysts with skill development and problem solving
• Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines
• Ability to share & present findings with the larger team and clients
• Establish collaborative, productive working relationships with data platforms, investment, and BE teams
• Identify and build business case and provide feedback on best practices
• Provide training to employees across departments on analytical approaches to marketing

Qualifications:

• 2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations.
• Demonstrate an ability to independently work with and interpret large data sets across multiple data sources
• Strong analytical, quantitative, and problem-solving skills with proven ability to deliver actionable insights and recommendations
• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
• Knowledge in multivariate testing and statistical analysis
• Excellent written, oral communication and presentation skills
• Proficient in Excel, Word, PowerPoint
• Detail oriented, quick learner, and able to balance multiple tasks
• Strong project management skills and attention to detail

Preferred:

• Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI
• Preferred experience in one or more of the following analytics platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar
• Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus
• Degree in marketing or quantitative discipline such as statistics, mathematics, or economics is preferred
• Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus
• Experience in R, Python (or other statistical analysis and data mining packages) a plus

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually.