Wholesale Supply Sales Representative

THE OPPORTUNITY

Western Forest Products is seeking a remote Wholesale Supply Sales Representative to support the growth and market adoption of imported and externally sourced wood products that complement the Company’s core manufacturing business.

What You’ll Do: Reporting remotely to the Director, Wholesale Supply, the Wholesale Supply Sales Representative will be a key member of the Sales and Marketing team. This role is focused on expanding the Company’s wholesale product portfolio, developing new customer relationships, and identifying growth opportunities across North America.

The position will focus on imported outdoor living products, specialty fencing products, Japanese Cedar (Sugi), and other complementary wood products. These products are intended to fill strategic gaps within the Company’s portfolio, address market supply constraints, and provide customers with broader solutions that strengthen the Company’s overall value proposition.

Success in this role requires a relationship-driven sales approach, strong industry knowledge, and the ability to build credibility with distributors, dealers, retailers, contractors, and other key stakeholders.

The successful candidate will identify and engage decision-makers responsible for outdoor living products, fencing programs, specialty product categories, and related procurement decisions, including contacts that may be outside the Company’s traditional customer network.

Working independently with minimal supervision, the Wholesale Supply Sales Representative will develop and execute strategic growth plans, identify market opportunities, and collaborate with internal sales, marketing, wholesale supply, and purchasing teams. As the role evolves, additional involvement in sourcing activities and supplier relationship support may become part of the position’s responsibilities.

Who You Are: You are an experienced, self-directed industry professional with strong business acumen, established customer relationships, and the ability to develop new opportunities through strategic relationship management. You bring initiative, accountability, and a practical understanding of customer needs, product positioning, and market development.

Our total rewards offering includes:

• Salary range of $80,000 - $120,000 based on skill level, qualifications, and experience
• Opportunity to participate in additional incentive compensation
• Company-paid medical and dental benefits
• 401(k) retirement savings plan
• Basic life insurance
• Employee assistance program
• Paid time off (PTO) and paid holidays

Work Environment: This is a remote position with frequent travel to customer locations and industry events as required. The successful candidate must have reliable home internet, be comfortable working independently, and be able to adjust their schedule based on business and customer needs.

RESPONSIBILITIES

• Develop and implement strategic growth plans for imported, specialty, and complementary wood product categories;
• Build and maintain strong relationships with distributors, retailers, pro-dealers, contractors, and industry influencers;
• Identify and develop new business opportunities within existing and emerging customer segments;
• Conduct regular customer visits and market development activities throughout assigned territories;
• Serve as the Company’s subject matter expert for imported and specialty outdoor living products;
• Educate customers on product applications, supply dynamics, pricing considerations, and market opportunities;
• Collaborate with sales and marketing teams to increase awareness and adoption of targeted products;
• Maintain a current understanding of market trends, competitive offerings, customer needs, and product availability;
• Work closely with Wholesale Supply and Purchasing teams to identify sourcing and product development opportunities;
• Support product launches, customer education, and internal communication related to new or emerging product categories;
• Develop account-specific growth strategies, business plans, and sales forecasts;
• Provide regular reporting, forecasting, and market intelligence to leadership;
• Represent the Company professionally at customer meetings, trade events, and industry functions;
• Navigate overlapping product opportunities with professionalism and transparency while supporting overall business objectives;
• Support supplier relationship development and may assume additional purchasing responsibilities as the role evolves.

QUALIFICATIONS

• Strong understanding of building products, lumber, outdoor living products, fencing, distribution channels, or related industries;
• Proven ability to grow sales, develop accounts, and build long-term customer relationships;
• Strong business acumen, strategic sales capability, and consultative selling skills;
• Understanding of market development principles, customer relationship management, and wholesale distribution practices;
• Ability to work independently in a remote environment while managing travel, customer priorities, and follow-through;
• Strong communication, negotiation, presentation, and problem-solving skills;
• Proficient with Microsoft Office products, CRM systems, and sales reporting tools;
• Willingness and ability to travel frequently throughout North America as business needs require;
• 10+ years of related industry experience required.

YOUR CAREER

At Western Forest Products, we believe our most significant asset is our people. Investing in our people brings value and success to our business, ensuring a safe, engaged, productive and continuously improving workplace. We offer challenging opportunities working alongside the best in the industry to meet your career and professional development goals while providing competitive total rewards and recognition.

We provide a variety of on-the-job training and continuing education in many areas at Western to ensure you have the skills you need to succeed. Our promote-from-within culture recognizes high performance and we offer diverse career paths across the organization for those with the talent and will to advance.

Our total rewards offering including competitive pay, performance bonus, pension plan, benefits and other programs designed to support our employees.

WESTERN OVERVIEW

Western Forest Products is a leading forest products company that sustainably manages forests and manufactures high-quality wood products. Headquartered in Vancouver, British Columbia with operations in the coastal region of BC and Washington State, Western meets the needs of customers worldwide with a specialty wood products focus and diverse product offering.

Our commitment to health and safety, environmental stewardship and community engagement is core to how we do business at Western Forest Products.

Our approach to responsible business practices in all aspects of our business is multi-faceted. We adhere to and employ the most stringent environmental practices in the world. The steps we take to ensure the forests in which we operate are renewed and remain healthy and viable for future generations are mirrored in the care we take to make certain our communities continue to grow and prosper. This includes investing in communities where we operate and continuing to forge mutually beneficial relationships with First Nations in respect of their local and cultural interests.