Senior Paid Media Specialist

About the Role:

Lytx is looking for a Senior Paid Media Specialist to develop and launch campaigns for an industry leader in video telematics. The position plays a key role in defining digital marketing strategy that drives brand awareness, engagement, and measurable outcomes.

You'll use your digital marketing expertise to lead the creation of multi-channel digital campaigns touching paid search, advertising, email and social media. As the Senior Paid Media Specialist, you'll work cross-functionally to execute the launch and continuous optimization of campaign tactics that propel the Lytx brand forward. This is an exciting opportunity for a marketer with drive to innovate across all digital channels with their finger on the pulse of market trends and marketing technologies.

You'll Get To:

• Craft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journey
• Build and execute digital marketing campaign strategy spanning paid media, email, and social media
• Nurture engaged prospects with email sequences, retargeting, and personalized web experiences
• Execute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operations
• Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion
• Drive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketing
• Track and analyze campaign performance and provide actionable insights and recommendations for campaign optimization

What You'll Need:

• 4-6 years of digital marketing experience, preferably in the technology or SaaS space
• Expertise in paid media strategies, including display, paid social, and search
• Experience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot)
• Experience in social media strategy and best practices
• Experience in web personalization and CRO tools (Mutiny) is a plus
• Experience with predictive intent tools (6sense, DemandBase) is a plus
• Proficiency in project management software (Asana, Trello) is a plus

Benefits:

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year
• Volunteer Time Off
• Employee Referral program
• Education Reimbursement Program
• Employee Recognition and Appreciation program
• Additional perk and voluntary benefit programs

Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring salary for this position is:
$92,000.00 - $116,000.00

You're driven to succeed and so are we. At Lytx, our mission is to protect a world in motion, and we do it by building technology and partnerships that help keep people safe on the road. The way we work is guided by our shared values: D eliver for the customer, R esponsibility in every outcome, I nnovate with purpose, V elocity with excellence, and E levate each other.

If you're looking for meaningful work, a team that challenges and supports you, and the chance to grow your career while making a real impact, we'd love to meet you.

Together, we're helping make roadways safer and saving lives!

Lytx, Inc. is proud to be an equal opportunity employer. We're committed to building a diverse and inclusive workforce and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We are committed to providing reasonable accommodation for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email View email address on click.appcast.io . Lytx conducts background checks on applicants who receive a conditional offer of employment in accordance with applicable local, state, federal and regional laws. Qualified applicants with arrest or conviction records will be considered. Background check results may potentially result in the withdrawal of a conditional offer of employment and will be made in accordance with all applicable local, state, federal and regional laws.