Publications Marketing Specialist — Hybrid (1 Remote Day)

Special Instructions to Applicants 9 am to 6 pm, 4 days in the office, 1 day remote; will need to work some late evenings and/or weekends. Department Summary Established in 1969, the UCLA Asian American Studies Center (AASC) is a national research center dedicated to advancing historical, transformative and interdisciplinary scholarship that bridges research with community voices. The Institute of American Cultures houses the AASC along with the American Indian Studies Center, Ralph J. Bunche Center for African American Studies, and Chicano Studies Research Center. The centers are the only ethnic studies organized research units (ORU) among the 10 University of California campuses. The AASC advances research and the field of ethnic studies through publications, public programs and events, providing funding opportunities, maintaining the largest Asian American Studies library and archives in the U.S., housing 7 Endowed Chaired Professorships, and community partnerships with local, state, and national organizations. The Center has 13 staff and Faculty Advisory Committee made of 55 faculty members across campus. Position Summary Under the supervision of the Director and Deputy Director, the incumbent will oversee the production and distribution of a wide array of published materials, including books, journals, policy reports and digital content. They will collaborate with various units under the Center to ensure that all content aligns with the organization's standards and objectives. The incumbent will also coordinate the promotion of the Center's publications, research projects, events and initiatives; handle marketing and branding; oversee press operations; and produce and distribute various communications (e.g. listerv, social media, and website content). Responsibilities include but are not limited to: developing and implementing a marketing and business plan, such as a social media strategy and PR kits for publications, that helps the press unit increase publication distribution and generate revenue; handling permissions on copyrighted materials; developing content and calendars for communications and promotions; developing and writing a bi-weekly web-based e-newsletter, press releases; creation and design of branding and promotions materials (e.g., flyers, ads), social media graphics and copy, and the CrossCurrents newsletter (print and digital). All of these functions will be carried out in close coordination and collaboration with various units within AASC. Salary & Compensation UCLA provides a full pay range. Actual salary offers consider factors, including budget, prior experience, skills, knowledge, abilities, education, licensure and certifications, and other business considerations. Salary offers at the top of the range are not common. Benefits start on day one, and total compensation value can be calculated with available tools. Qualifications Experience working in an educational and/or non-profit, client-service-oriented environment is highly desirable. (Preferred) Outstanding writing and editing skills to effectively communicate with a variety of audiences. Ability to produce letters, proposals, procedures, reports, advertisements, brochures, and marketing materials using correct formats, compelling visuals, and proper grammar. (Required) Ability to create and manage a content calendar according to current events, releases, and projects in coordination with relevant internal units and external partners. (Required) Knowledge of Google Apps, Microsoft Office Suite (e.g., Word, Excel, Access, PowerPoint, Outlook), Excel spreadsheets, formulas, and charts, and the Internet. Ability to learn how to use computer equipment and programs quickly. (Required) Working knowledge of design programs such as Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc) or similar programs. (Required) Familiarity with social media and blogging platforms (Instagram, Facebook, LinkedIn, YouTube, Bluesky, etc.), Content Management Systems (WordPress), calendaring (Google Calendar), and basic HTML skills. (Required) Ability to set priorities and meet deadlines while coping with a fluctuating workload and competing requirements. Ability to comprehend, organize materials and information in order to identify potentially more effective methods of operation. Ability to analyze complex programmatic problems and situations and quickly determine viable alternatives. (Required) Strong interpersonal skills and ability to build cooperative, effective relationships with staff, administration, faculty, volunteers, donors, vendors, alumni, media, and the general public. Strong team-building skills and experience working as a member of a team toward a common goal. (Required) Ability to work independently with minimal direction or supervision. (Required) Ability to create and track publication sales and budgets including reconciling expenses, analyzing and projecting trends, and producing reports. Experience responding to inquiries and concerns in a customer service environment. (Required) Working knowledge of online publication promotion/distribution outlets, such as Amazon Advantage (3rd party seller’s program), Google Books, and Google Scholar. (Preferred) Working knowledge of business-related university policies and procedures. Knowledge of basic copyright laws and permissions. (Preferred) Knowledge of UCLA campus venues, services, and departments. Ability to attend some evening and weekend and off-campus events. (Required) Education, Licenses, Certifications & Personal Affiliations Bachelor's Degree or higher in Social Sciences or Humanities, such as Business, Marketing, Communications, English, Literature, Asian American Studies or related field and/or equivalent experience/training (Required) Special Conditions for Employment Background Check: Continued employment is contingent upon the completion of a satisfactory background investigation. Live Scan Background Check: A Live Scan background check must be completed prior to the start of employment. Age Requirement: Candidate(s) must be 18 years or older to be eligible to be hired. Schedule 9 am to 6 pm; will need to work some late evenings and/or weekends. Union/Policy Covered 99-Policy Covered #J-18808-Ljbffr The Regents of the University of California on behalf of their Los Angeles Campus