Manager, Ad Sales Marketing

Manager, Ad Sales Marketing

The Manager, Ad Sales Marketing, leads the development and execution of strategic ad sales marketing initiatives that support Clear Channel Outdoors's National Sales organization and broader revenue objectives. This role is responsible for shaping compelling go-to-market narratives, sales enablement tools, and marketing programs that drive demand for CCO's advertising solutions among agencies, brands, and programmatic buyers. As a key contributor within the Corporate Marketing organization, this position translates business priorities into impactful sales marketing strategies and materials that clearly articulate the value, differentiation, and performance of CCO's media offerings. While not directly overseeing Product Marketing, this role serves as a strategic partner, ensuring product value propositions and innovations are effectively commercialized through ad sales marketing channels. The Manager collaborates cross-functionally with Sales leadership and teams across Marketing—including Creative, Product, Research & Analytics, Programmatic, and Field Marketing—to align messaging, streamline workflows, and deliver high-quality, revenue-driving solutions at both national and local levels. Reporting to the Director, Ad Sales Marketing, this role also oversees the intake, prioritization, and execution of marketing requests from the National Sales organization, ensuring timely delivery while proactively identifying opportunities to activate key business targets and accelerate revenue growth.

Job Responsibilities

• Develop and execute strategic ad sales marketing initiatives that drive demand for CCO's advertising solutions across agencies, brands, and programmatic buyers.
• Lead the creation of high-impact sales presentations, one-sheets, pitch narratives, event packages, and storytelling frameworks used by National and Local Sales teams.
• Partner with Programmatic Sales and Digital Strategy teams to position CCO's programmatic offerings, audience solutions, and digital capabilities in a compelling and competitive manner.
• Ensure all sales marketing materials align with corporate positioning, business priorities, and revenue objectives.
• Partner closely with Product Marketing to translate product innovation, functionality, and data insights into persuasive, sales-ready narratives.
• Collaborate with Research & Analytics to develop marketplace insights, category intelligence, and data-driven storytelling that unlock new revenue opportunities.
• Work with Regional and Field Marketing teams to develop scalable materials and programs that can be deployed effectively across national and local markets.
• Drive cross-functional alignment to ensure consistency in messaging, positioning, and execution.
• Serve as the strategic lead for marketing requests submitted through CCO's "Marketing Solutions" process, overseeing intake, prioritization, and delivery.
• Establish clear workflows and expectations across Creative, Communications, Product, Research, Data, and Sales stakeholders.
• Ensure deliverables are aligned with revenue impact, business priorities, and quality standards.
• Develop on-brand, visually compelling sales collateral supporting new business development and client retention initiatives.
• Support RFP responses, category packages, sponsorship programs, and custom marketing solutions that address client objectives and marketplace opportunities.
• Proactively identify opportunities to equip Sales teams with tools and narratives that drive incremental revenue.
• Maintain a strong understanding of customer needs, competitive dynamics, industry trends, and technological innovation within the out-of-home and ad tech landscape.
• Translate marketplace intelligence into actionable marketing strategies that differentiate CCO's offerings.
• Contribute strategic recommendations that inform new marketing initiatives and revenue-generating opportunities.
• Drive process improvements that enhance efficiency and clarity across Marketing Solutions, Creative, Product, Sales, and Programmatic teams.
• Maintain and evolve centralized libraries of sales materials, templates, and creative assets to ensure accessibility and consistency.
• Support all other duties as assigned.

Job Qualifications

Education

• BS/BA degree in Marketing, Communications, Business, or related field required.
• Advanced degree a plus.

Work Experience

• 5 years of experience in integrated marketing, ad sales marketing, or B2B marketing within a media, advertising, or related organization.
• Demonstrated experience supporting national sales organizations or strategic marketing solutions teams.
• Proven track record developing high-impact ad sales materials, client-facing solutions, and revenue-driving marketing initiatives.
• Experience leading cross-functional initiatives and influencing stakeholders at multiple levels of the organization.

Skills

• Deep understanding of how advertising media is planned, bought, and sold across direct and programmatic channels.
• Strong strategic thinking combined with disciplined project management and creative problem-solving capabilities.
• Ability to manage multiple complex initiatives in fast-paced, matrixed environments.
• Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint) required.
• Experience with Salesforce.com and ad media databases preferred.
• Familiarity with graphic design tools including Canva and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign) preferred.
• Working knowledge of social media platforms (LinkedIn, Instagram, Facebook, Twitter/X) helpful.

Competencies

• Acting with Empathy & Compassion: Genuinely seeking to understand and respect others' perspectives and emotions; encouraging a culture of compassion, empathy, and support within and beyond the organization.
• Achievement Orientation: Focusing efforts on achieving high quality results consistent with the organization's standards.
• Business Perspective: Using an understanding of business issues, processes, and outcomes to enhance business performance.
• Collaborating with Others: Working together with others in a cooperative and supportive manner to achieve shared goals.
• Client Focus: Providing service excellence to internal and/or external clients.
• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue, and effectively gets message across.

Physical Demands

• Ability to sit and/or stand at a desk for a minimum of 8 hours per day and perform tasks requiring repetitive hand use.
• Ability to view written documents and computer screens and adjust focus as needed.
• Work is performed in a temperature-controlled office environment.

Other Requirements

• Ability to travel up to 25% as business needs require.

The Targeted Compensation Range for this New York position is: Min: $77,000 Max: $100,000 Bonus eligible, subject to the terms and conditions of the applicable incentive plan. Comprehensive Benefits package offerings, which includes:

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups

Ultimate compensation will be based on several factors, including relevant experience, skills, scope and responsibility of the position, as well as pursuant to salary market benchmarks. This salary range is a good-faith estimate of the salary for this position. EEOC Statement As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.

Location

New York, NY: 200 Park Avenue, Suite 701, 10166

Position Type

Regular

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

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