Senior Proximity Marketing Manager

Job Description

Job Description

Renewal by Andersen is a High-End Window and Door Replacement Company – the Elite Product in the Industry. We offer our customers a signature service experience unlike any other. Because our product is top of the line, our customers have high expectations that we must meet or exceed. Our goal is to delight our customers throughout the process and every member of our team should strive to do their best to provide this type of experience for our homeowners.
- Check out this video to see who we are!

What We Offer:

• A Culture People Love – proudly recognized as a Top 10 Best Place to Work for 4yrs in a row

• Time to Recharge – enjoy paid time off plus six paid holidays to support your work-life balance

• Health & Peace of Mind – medical, dental, vision, and life insurance to support your well being

• Join a Company Where Growth is Real – over 60% of our leaders were promoted from within

• Salary: $70,000yr - $80,000yr (Base + Bonus) (Paid Weekly!)

• Schedule: Monday - Friday (Full Time)

The Senior Proximity Marketing Manager is responsible for driving cost-effective, non-media lead generation and increasing local brand awareness through the proximity marketing program while effectively managing and adhering to an established budget.

Responsibilities:

• Lead, coach, and motivate a team of Proximity Agents through a hands-on management approach to achieve daily, weekly, and monthly performance goals.

• Oversee all proximity marketing field operations, including training, role-playing, daily team meetings, field supervision, and ongoing team development.

• Foster and maintain a positive, high-performing team culture by modeling desired behaviors, best practices, and professional standards.

• Monitor team performance and provide coaching to ensure compliance with established procedures, scripts, and customer service expectations.

• Recruit, hire, and train Proximity Agents using cost-effective recruiting strategies, including strong collaboration with the internal Talent Acquisition team.

• Partner with marketing leadership to develop and manage an annual budget focused on generating qualified leads and appointments through proximity marketing initiatives.

• Ensure accurate and timely tracking, reporting, and entry of marketing data into the corporate database.

• Manage administrative functions, including route mapping, territory tracking, permit coordination, script and flyer updates, lead sheet organization, and lead verification.

• Communicate effectively with supervisors, colleagues, and team members regarding target neighborhoods and communities where our products and services can be promoted to generate qualified leads and appointments.

• Prepare and submit annual and monthly performance forecasts and budgets, monitor results against plan, and adjust field activity to meet lead-generation goals within established guidelines.

• Plan and approve canvassing territories in advance, confirming that required permits are obtained or in process and that all local ordinances and regulations are followed before field activity begins.

• Provide regular in-field coaching through direct observation, demonstration, role-playing, and script testing, with additional support for new and developing Proximity Agents.

• Review leads daily for accuracy, quality, and compliance, and use performance data to identify coaching opportunities and improve team results.

• Partner regularly with Sales leadership to strengthen communication, improve cooperation, share field feedback, and support effective handoffs between Proximity Marketing and Sales.

• Oversee the safe, professional use of company vehicles, GPS logs, equipment, and tools, including routine inspections and timely follow-up on maintenance needs.

• Develop flexible staffing and field plans that account for weather, absences, and attrition while maintaining appropriate labor coverage and performance expectations.

Requirements:

• At least 3yrs of Supervisory/Leadership Experience

• At least 5yrs of Canvassing Experience, w/ a Record of Meeting or Exceeding Targets

• Bachelor’s Degree in Business, Marketing or Related Field is a Plus

• Prior Experience within the Construction or Home improvement Industry is a Plus

• Demonstrated ability in Microsoft Office Applications, specifically Excel.

• Ability to think strategically, with strong project management skills, including attention to detail.

• Ability to understand the role of marketing communications, sales promotion, and advertising.

• Ability to analyze the effectiveness of the proximity program and proximity team.

• Ability to self-manage resources (time and budget) to achieve objectives.

• Ability to demonstrate strong leadership skills.

**Must be willing to undergo a criminal background check**
**Must have a valid driver's license and clean driving record**
**This Company Participates in E-Verify**

Our Company Culture is one that strives "to provide an exceptional employee experience that leads the way to delighted customers. We encourage our employees to achieve their personal and professional goals. Our continuous success is the result of our inclusive, collaborative, and positive environment ”.

Renewal by Andersen® careers offers unrivaled opportunity! Our employees bring to life our key core values: integrity, alignment, achievement, balance, and commitment. If these values are also important to you, we want you on our team!

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.