Manager, Marketing Analytics

At Grubhub, we believe food is more than just a meal: It’s a source of discovery, connection, and pure enjoyment. There’s a time and place for every type of dish, from hidden neighborhood gems to tried-and-true favorites, and we exist to connect people with the food they love in all the ways they like to dig in. We’ve been at it since 2004, but now, as part of Wonder, Grubhub is operating with a renewed sense of momentum and the high-velocity energy of a powerhouse startup. As a leading U.S. ordering and delivery marketplace, we feature over 415,000 merchants in more than 4,000 cities, creating the ultimate food experience by elevating online ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. We are constantly finding new ways to innovate—from integrated grocery delivery with groceries powered by Instacart to exclusive loyalty programs. Join our team, based out of New York City, Chicago and Denver, and help us give our diners the exceptional value they deserve. About The Opportunity We’re looking for a strategic, data-driven leader to join Grubhub’s Paid Media team as Manager, Marketing Analytics. In this high-impact role, you’ll lead key paid media efforts around marketing measurement, attribution, experimentation, and performance insights across paid media channels. You’ll drive data-informed decision-making, connecting marketing investment to business outcomes and enabling the team to drive acquisition efficiently through actionable analytics. Reporting to the Associate Director of Marketing Analytics, you will partner closely with Growth, Finance, Product, and Engineering to develop and operationalize a marketing analytics roadmap that powers smarter investment decisions. You’ll play a central role in upleveling our marketing analytics processes, improving our understanding of our marketing investments and acquisitions tactics, and driving experimentation that accelerates sustainable growth. You will also play a role in assessing MarTech needs and transforming how we work - building more automated approaches to optimization and channel management via internal and/or external partnership. This is a highly visible, cross-functional position that blends analytical rigor, strategic influence, and hands-on execution. The Impact You Will Make Performance Measurement & Attribution: Oversee development and refinement of measurement frameworks, incrementality testing, and attribution models to evaluate channel, platform, audience, and creative performance. Partner with internal media teams to translate findings into actionable optimization strategies. Insight Generation & Experimentation: Conduct deep-dive analyses to uncover trends, identify growth opportunities, and develop hypotheses for testing. Champion experimentation (A/B, holdouts, incrementality) to inform marketing strategy and improve ROI. Data Infrastructure & Reporting Automation: Partner with Product, Engineering, and Paid Media Marketing to ensure clean and reliable data pipelines, marketing taxonomy, and automated, centralized reporting infrastructure. Own marketing data integrity, including UTM governance, media tracking, and dashboard accuracy. Cross-Functional Collaboration: Serve as a trusted thought partner to Marketing, Finance, Product, and Engineering. Translate complex analyses into simple, actionable insights that guide investment and strategy decisions. MarTech Execution & Integration: Support and maintain our marketing technology tools, ensuring clean data flows between ad platforms, the MMP, the CDP, tag managers, and the internal data warehouse. Keep a pulse on new tools and privacy shifts to upgrade our setup and improve how we measure performance. Budgeting, Forecasting & ROI Analysis: Support Grubhub’s Marketing Mix Modeling (MMM) approach to inform strategic planning, channel investment allocation, and performance forecasting. What You Bring To The Table 4+ years of experience in analytics, data science, or related fields, ideally within a digital marketplace, e-commerce, or performance-driven environment. Proven track record of leadership within the marketing analytics space and partnering cross-functionally to both influence business and marketing decisions and directly drive business outcomes. Demonstrated ability to translate complex analytical findings into clear, actionable business recommendations for senior executives. Proficiency with SQL, Python, or R for data analysis, and with BI tools such as Tableau for dashboarding and visualization. Familiarity with data infrastructure concepts, including ETL processes, tracking frameworks, and integration with marketing and data platforms (e.g., Google Analytics, Tableau, Redshift). Exceptional communication and storytelling skills—able to make data both accessible and influential. A strong balance of strategic thinking and hands-on execution, with a passion for driving measurable impact through data. Got These? Even Better Meaningful experience in marketing measurement, attribution, and experimentation frameworks (e.g., MMM, MTA, incrementality testing, lift studies). Demonstrated experience building and modernizing paid media marketing tech stacks—including evaluating, integrating, and managing external vendors and tools to improve data quality, operational efficiency, and performance measurement is preferred. Strong understanding of paid media channels (search, social, app, display, and offline) and how to measure and optimize their impact across the funnel. As a matter of company policy, Wonder does not sponsor applicants for employment visa status for this role. Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you. New York: $128,000 - $135,500 per year. Chicago : $115,000 - $122,000 per year. Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience. The benefits applicable to this role include a competitive compensation package with equity and a 401(k). We also offer a choice of medical, dental, and vision plans, company paid short and long term disability coverage, paid time off including flexible time off for exempt employees, paid vacation for non-exempt employees, and paid sick leave in compliance with applicable law in addition to paid parental leave, discounted meals and exclusive perks across the Wonder family of brands. Eligibility, effective dates, and available plan options vary by employment classification and location. To learn more about benefits for this role, visit our Careers page here. A Final Note At Wonder, we build the best teams by hiring with an objective lens — evaluating people for their potential while championing diversity, equity, and inclusion. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. As part of our commitment to fair and compliant hiring practices, Wonder participates in the federal government's E-Verify program to confirm employment eligibility. If you need an accommodation during the interview process, please let your recruiter know. We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy. #J-18808-Ljbffr Grubhub