Analyst - Marketing

Marketing Specialist

Marketing Specialist Qualifications:

• Bachelor's Degree preferred but not required (minimum Associates Degree)

• Minimum 1-2 years' previous experience in marketing communications, sales, or marketing

• Ability to coordinate multiple priorities & work with multiple persons

• Working in matrix organizations with multiple distribution channels and influencers

• Executing business and marketing strategy for a sizeable business segment

• Knowledge or experience with SFDC, LinkedIn, Websites, Paid Search

• Creative, highly motivated and results-oriented with a high-energy level and passion for marketing

• Shows good, independent judgment, makes decisions, and commits to a course of action with appropriate fact-based analytics

• Willingness and ability to operate "hands on" to get results

• Strong writing skills, especially in more technical areas

Marketing Specialist Responsibilities:

• Marketing specialist will execute established marketing strategies

• Work with sales team to develop key materials for customer interactions (PPTs, Brochures, etc)

• Coordinates tradeshows (primarily US-based) for sales & marketing teams

• Executes on collateral and content work, working as liaison with 5+ key agency partners and industry publications and groups

• Marketing Specialist will coordinates process execution for marketing team including inputting purchase orders with appropriate approvals, manage and pull key digital metrics, assist to update key processes and track in central SharePoint folder.

• Support in development of outbound digital marketing tools, including use of SFDC and Marketo (CRM system)

Comments/Special Instructions:

20% travel will include domestic trade shows and events

Person will be expected to be in office 3 days a week, 2 days can be remote