Paid Search Strategist

Company Description Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it. Overview As a Paid Search Strategist, you'll help drive the development and execution of paid search strategies that deliver measurable business results. Working closely with cross‑functional teams, you'll manage campaign performance, identify optimization opportunities, leverage emerging technologies and automation, and contribute to innovative search solutions across a dynamic client portfolio. Responsibilities Execute and optimize paid search campaigns across Google Ads, Microsoft Ads, and emerging platforms to meet client KPIs Support local‑first strategies focused on driving in‑store traffic, station visits, and location‑based conversions Assist in building and managing Performance Max (PMax) campaigns with local objectives, including asset group creation, audience signal setup, and ongoing performance monitoring Contribute to loyalty app campaign efforts across Google App Campaigns and Apple Search Ads, optimizing toward installs, in‑app actions, and re‑engagement goals Leverage AI‑powered tools and automation to streamline day‑to‑day tasks such as reporting, keyword research, QA, and ad copy iteration Monitor and analyze campaign performance, flagging trends, anomalies, and optimization opportunities across accounts Collaborate cross‑functionally with analytics, creative, and strategy teams to ensure campaigns are aligned with broader client objectives Stay current on platform updates, industry trends, and the evolving search landscape, including AI overviews, agentic search, and new ad formats Qualifications 2+ years of hands‑on paid search experience, preferably in an agency environment Proficiency in Google Ads with a strong grasp of campaign setup, keyword strategy, match types, ad copy testing, and bid management Familiarity with location‑based targeting—geo‑targeting, radius targeting, and location extensions Understanding of automated bid strategies (tCPA, tROAS) and how machine learning influences campaign performance Experience with campaign pacing, budget management, and routine optimizations (negative keywords, search term reviews, bid adjustments) Ability to pull, organize, and interpret performance data to support reporting and strategic recommendations Strong attention to detail with experience running QA processes—checking URLs, tracking parameters, ad approvals, and billing reconciliation Comfort working in a fast‑paced, multi‑project environment with shifting priorities and tight deadlines Preferred Experience with Performance Max campaigns, including local feeds and location groups management Familiarity with Google App Campaigns or Apple Search Ads Basic understanding of SEO + SEM integration and how organic and paid search complement each other Awareness of AI‑driven search trends—AI overviews, zero‑click searches, and tools like Google AI Max Experience in verticals such as energy/fuels or convenience retail Benefits Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements Tuition Assistance Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program enabling work from anywhere; up to 6 weeks in office if eligible Business Resource Groups supporting multiple affinities and alliances Compensation Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028. Equal Opportunity Statement Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth, nationality, ancestry, citizenship status, age, disability, medical condition, marital status, military service, veteran status, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr