Marketing Programs Manager

Marketing Programs Manager

The Townsend Company, LLC is an industry leader in utility vegetation management and right-of-way services, supporting electric utilities and critical infrastructure across the United States. Headquartered in Muncie, Indiana, Townsend operates across more than 30 states, delivering vegetation management, power line clearance, utility line construction, landscape management, and storm response services. Through our family of companies, we are committed to safety, operational excellence, and providing rewarding career opportunities for our employees.

Turn Marketing Strategy Into Measurable Business Impact

Are you a results-driven marketing professional who enjoys bringing structure to complex initiatives, measuring performance, and turning business priorities into successful marketing programs?

The Townsend Company is seeking a Marketing Programs Manager to help shape, coordinate, and measure marketing initiatives across our growing family of brands.

In this role, you'll work closely with Marketing, Sales Operations, Finance, and business leaders to ensure marketing programs are strategically aligned, effectively managed, and delivering measurable value.

From managing marketing roadmaps and budgets to evaluating trade show investments, coordinating digital initiatives, and improving performance reporting, you'll play an important role in how Townsend plans, executes, and evaluates its marketing efforts.

We're looking for someone who can see the big picture while managing the details, bring accountability to cross-functional initiatives, and help turn marketing investments into meaningful business results.

What You'll Do

Marketing Planning & Program Management

• Manage the annual and quarterly marketing roadmap, aligning initiatives with business priorities.
• Translate strategic objectives into actionable programs with defined milestones, responsibilities, and timelines.
• Coordinate cross-functional marketing initiatives, identifying dependencies, potential risks, and opportunities for improvement.
• Develop marketing-channel strategies, including trade shows, industry sponsorships, and other initiatives.
• Partner with appropriate support resources to coordinate event execution while maintaining strategic oversight.

Performance Measurement, Budgets & Governance

• Develop and maintain marketing KPIs, dashboards, and performance reports for leadership.
• Track marketing budgets, commitments, and program-level expenditures.
• Establish clear objectives, target audiences, follow-up processes, and success measures for major marketing investments.
• Evaluate marketing performance and recommend where resources and spending should be continued, adjusted, or redirected.
• Provide strategic direction for the trade show and sponsorship portfolio.

Customer & Digital Marketing Programs

• Lead the implementation of cross-functional marketing programs, including customer referral initiatives.
• Coordinate website improvement priorities, SEO partnerships, online reputation management, and digital performance measurement.
• Collaborate with Sales Operations to improve lead routing, lead acceptance, and follow-up visibility.
• Manage external agencies and specialized vendors to support program execution.
• Identify opportunities to strengthen marketing processes, program accountability, and operational efficiency.

What We're Looking For

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent experience.
• Five (5) or more years of experience in marketing programs, marketing operations, project management, or a related discipline.
• Strong analytical, organizational, and program-management skills.
• Experience developing performance reports or dashboards and presenting insights to leadership.
• Experience managing budgets, vendors, timelines, and cross-functional stakeholders.
• Ability to establish processes, manage competing priorities, and drive accountability without direct authority.
• Strong communication and collaboration skills.

Preferred Qualifications

• Experience with Salesforce or other CRM platforms.
• Experience developing trade show portfolio strategies and measuring event performance.
• Experience in a multi-location, multi-brand, or acquisition-oriented organization.
• Familiarity with website management, SEO, online reputation management, and marketing automation.
• Experience partnering with Finance and Sales Operations teams.

Why Join Townsend?

At Townsend, marketing is about more than campaigns and events. It's about supporting business growth, strengthening customer relationships, and making informed decisions that help our family of companies succeed.

As our Marketing Programs Manager, you'll have the opportunity to influence how marketing investments are prioritized, measured, and improved across a growing organization.

If you're passionate about building effective marketing programs, using data to guide decisions, and collaborating with teams to drive results, we encourage you to apply and grow your career with Townsend.