Associate Director, HCP Marketing - Peer-to-Peer Education & Congress Strategy 3654909
Axiom Path
Job Description
Job Description
Be Part Of A High-Performing Team
Join a growing biopharmaceutical organization focused on improving outcomes for patients living with serious and rare diseases. This commercial marketing organization supports a leading specialty brand while developing education and engagement programs that help healthcare professionals better understand disease identification, treatment, and patient needs.
The role joins a high-performing HCP marketing team responsible for a broad portfolio of educational, digital, and congress initiatives. This is an opportunity for a versatile pharmaceutical marketer to work across speaker programs, healthcare professional education, digital engagement, national broadcasts, and major medical congress planning.
What's In Store For You
- Engagement: W2 only (no C2C/1099).
- Hybrid opportunity based in Bridgewater, New Jersey , with onsite needs varying based on team and program activity.
- Exposure to major 2027 commercial education and congress initiatives.
- Opportunity to work across branded HCP marketing, disease education, digital promotion, and professional education.
- Partnership with specialized agencies, Compliance, Medical, and broader commercial stakeholders.
- Potential extension or future internal consideration for high-performing talent.
How You Will Make An Impact
- Help develop and execute the 2027 Speaker Bureau training strategy and supporting educational programs.
- Conduct needs assessments and coordinate speaker-program planning across agencies and internal partners.
- Support training related to Speaker Bureau operations and HCP education.
- Lead planning for a major 2027 respiratory medical congress, including booth strategy and broader congress activation.
- Develop an integrated annual congress plan aligned with commercial priorities.
- Manage national HCP broadcast initiatives, including content development and repurposing longer-form programming into targeted video assets.
- Coordinate regional HCP education events and engagement programs.
- Develop educational initiatives targeting physicians, nurse practitioners, physician assistants, and other healthcare professionals.
- Manage expert video programs and third-party case-based educational initiatives.
- Support EHR-based programs, digital HCP engagement, CRM, and other non-personal promotional channels.
- Coordinate agency deliverables, internal alignment, presentations, and national meeting activities.
- Ensure programs remain strategically aligned, operationally sound, and compliant throughout execution.
Are You an Experienced HCP Marketer Ready to Lead Multi-Channel Education Programs?
- Approximately 5–10 years of relevant pharmaceutical marketing experience , with around 10 years preferred.
- Bachelor's degree required; advanced business education is beneficial.
- Strong client-side pharmaceutical HCP marketing experience.
- Experience developing and executing HCP education or peer-to-peer programs.
- Speaker Bureau or speaker-training experience strongly preferred.
- Experience managing agencies and complex cross-functional initiatives.
- Familiarity with medical congress strategy and execution.
- Experience with digital HCP marketing, CRM, EHR programs, or non-personal promotion is highly valuable.
- Ability to manage multiple programs concurrently while maintaining strong attention to detail.
- Demonstrated history of measurable marketing or program results.
- Collaborative, highly engaged, and comfortable working in a patient-centered, performance-driven environment.
$190k - $210k
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