Social Growth & Community Lead

Role Description

We're looking for someone who can help us make Recess one of the most loved family brands. This is a highly hands-on role for someone who loves moving quickly, testing new ideas, and learning from what the audience tells us.

What You'll Do

• Organic Social Management
  • Own the day-to-day management of Recess' organic social channels, including Instagram, TikTok, Facebook, LinkedIn, Reddit, Threads, and emerging platforms.
  • Create and publish engaging content daily, maintaining a consistent and recognizable brand voice.
  • Develop recurring content series while identifying opportunities to participate in timely trends and conversations.
  • Capture, edit, and publish short-form video and social-first content.
• Community Management
  • Build meaningful relationships with our community by actively responding to comments, messages, and conversations.
  • Celebrate customers, providers, and partners through engaging community-focused content.
  • Help create a social presence that feels personal, approachable, and genuinely fun.
• Growth & Partnerships
  • Identify and manage partnerships with creators, parent influencers, and complementary brands.
  • Coordinate collaborations that increase awareness, engagement, and community reach.
  • Continuously explore new opportunities to grow our audience organically.
• Content Strategy & Experimentation
  • Monitor social trends, platform updates, and emerging content formats.
  • Bring fresh ideas to the table every week and move quickly from concept to execution.
  • Run experiments across content formats, messaging, posting cadence, and channels to uncover new opportunities for growth.
  • Balance creativity with performance, using insights to improve while continuing to test bold new ideas.
• Reporting & Insights
  • Track and report on key social performance metrics.
  • Identify what's working, what's not, and where we should invest more time.
  • Turn data into actionable recommendations—not just dashboards.
  • Share regular insights that help shape future content and growth strategies.

What Success Looks Like

• Built a consistent daily social presence across all key channels.
• Increased engagement and CTR by creating content people genuinely want to interact with.
• Established a repeatable rhythm of testing, learning, and improving.
• Developed a growing network of creators and community partners.
• Increased organic reach and brand awareness.
• Helped make Recess a brand parents actively follow, recommend, and share.

Qualifications

• Has 2–5 years of experience creating content, managing social media, or growing online communities.
• Has exceptional instincts for what performs well on social media.
• Understands parents and family audiences or is excited to immerse themselves in learning everything about them.
• Writes with personality and knows how to adapt content across platforms.
• Can create simple graphics and edit short-form videos.
• Thrives in fast-moving, startup environments.
• Is highly organized and able to manage multiple content streams simultaneously.
• Loves testing ideas and isn't afraid to fail quickly.
• Pays attention to the data without letting it limit creativity.
• Is proactive, resourceful, and constantly looking for the next opportunity.

Benefits

• This role comes with a high level of ownership, trust, and creative freedom.
• Opportunity to make a real impact.
• Encouragement to build, create, and figure things out as you go.