Senior Account Executive (Healthcare Public Relations)

Job Description

SENIOR ACCOUNT EXECUTIVE

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SUMMARY

As a senior account executive, you are an integral part of a team of hard-working, talented individuals who serve as advisors to some of the world’s largest and most well-known healthcare brands. Senior account executives implement innovative and strategic ways in which we can best serve our clients while honing your communications skills. Working closely with supervisors, you oversee/mentor junior staffers as you manage client relations and project management.

CORE RESPONSIBILITIES

Client relations

• Enhance current client relationships by providing a level of service that focuses on:
• In-depth thinking and research that leads to strategic and creative approaches to client challenges
• Responsive, upbeat and professional client interactions
• High standards of execution and attention to detail
• Achieving the best possible results for the client in all we do
• Contribute to client success by working to develop and maintain knowledge about relevant topics/issues, which include:
• Client landscape/products and how they work
• Thought leaders in key areas of healthcare
• Relevant clinical studies and their outcomes
• Competitors, current and/or emerging

Project management

• Work with senior leaders of account teams to achieve proficiency/demonstrate leadership in project management, which may include, but is not limited to:
• Coordination with third party organizations and KOLs
• Media relations campaigns (discussed in detail below)
• Managing all aspects of client events, such as logistics, sourcing vendors, developing run of show, etc.
• Maintaining contact/coordinating with press officers at medical organizations
• Managing all aspects of the production of brochures, videos, press kits, and other deliverables, including client review/approval process
• Forging positive relationships with vendors and managing their activities and budgets
• Managing client review/approval process in Veeva, or comparable system, for all materials
• Providing updates on projects that you are managing on internal and client calls

Writing

• Produce written documents that are strategic, cohesive and clearly articulate a story or narrative
• Develop clear outlines of materials that provide a rationale for how to write various documents (e.g., press release, backgrounders, pitches)
• Ability to receive senior feedback and incorporate edits in line with feedback

Media relations

• Implement and execute successful client media relations activities and campaigns, including:
• Providing recommendations/strong point of view on strategic focus for campaigns
• Identifying target/priority media; ensuring that media contact information is up to date
• Identifying, recommending and coordinating use of the best vehicles/technology for communicating the client's messages, including satellite media tours, audio news releases, multimedia news releases, etc.
• Coordinating timing of key events/announcements/releases
• Developing creative, targeted media angles
• Achieving success in media contacts, specifically, gaining key media placements for clients
• Coordinating and working with spokespeople/other key third parties to ensure timely, accurate delivery of client key messages
• Directing media monitoring for coverage and content; developing reports to showcase results
• Proactively monitoring Help A Report Out alerts (HARO) and flagging relevant opportunities to senior team members and clients

Fiscal management

• Take an active role in budget development and management by working with senior members of account team to:
• Research costs associated with creation of client budget estimates
• Be proficient in setting up budget trackers in Excel or other spread sheet software
• Effectively manage time and expenses on assigned projects
• Support the development of monthly invoicing, which may include detailed invoice wording and/or activity reports
• Begin to understand the role of project and staff forecasting

OVERALL AGENCY GROWTH RESPONSIBILITIES

New business development

• Support the new business goals of the agency by:
• Alerting appropriate teams to potential leads
• Participating in the research, creative idea generation and program development processes
• Assisting with creation/development of presentations, including text, slide design, technical support, etc.
• Liaise with vendors to gather ideas and/or budget estimates

Agency growth & impact

• Strengthen the agency by:
• Taking part in trainings, workshops, or other learning opportunities and apply those learnings to strengthen the team and client work
• Contributing to agency thought leadership and strategic insight development (e.g., sharing ideas, trends, or perspectives in brainstorms, team discussions, or internal materials)
• Supporting agency visibility through external participation when appropriate
• Mentoring and helping junior team members through guidance, coaching, and knowledge sharing
• Supporting culture initiatives and identifying opportunities to improve team workflows or internal processes
• Representing the agency in a positive and professional way and helping share opportunities (e.g., referrals, posting roles, job fairs)

QUALIFICATIONS

• Bachelor’s degree in communication, public relations, journalism, or related field
• 3-4 years of experience in the field of public relations, healthcare-specific experience a plus
• Proficiency in software such as Word, Excel, PowerPoint, Adobe Acrobat, and AI platforms, such as ChatGPT, Gemini, Claude, etc.
• Knowledge of how to use all major social media platforms and an active interest in learning how to implement social media marketing programs
• Meticulous writing and editing skills, including attention to organization, word usage, sentence structure, grammar and punctuation, and conscientious incorporation of copy edits

MCS CHARACTERISTICS

Senior account executives are expected to demonstrate our agency characteristics in their work. Every day, our employees are expected to:

• Maintain a collaborative mentality: Demonstrate a strong, cordial working relationship with each other. Build rapport, mutual respect and collaborate effectively leading to solid client/agency relationships based on confidence and respect. Proactively offer support to the team and agency, regardless of the task.
• Be accountable: Take responsibility for your work and demonstrate a willingness to learn from others. Deliver tasks on time and accurately.
• Demonstrate strategic and critical thinking abilities: Produce smart solutions to challenges and high-quality results for clients. Identify new courses of action when encountering obstacles and cultivate innovative ideas that add value to work. Most importantly, ask questions and challenge assumptions.
• Seek opportunities for personal professional development: Take initiative and seize opportunities to increase your knowledge of our craft, stay current about industry trends and drive a successful career.

Salary: $75,000–$90,000

The base salary range listed represents the pay range for this role. Final compensation will be determined based on skills, experience, and qualifications.

Benefits: Comprehensive benefits package including health and paid time off