Head of Demand Generation

Demand Generation Lead

Vendelux is transforming how companies discover, evaluate, and maximize the impact of events. Event marketers are the driving force behind pipeline and brand — yet events remain one of the least optimized and most opaque marketing channels. Vendelux changes that. We provide the system of record for event marketing, giving teams the data and insights they need to make smarter, more strategic decisions.

Our AI-powered platform delivers proprietary insights across 250,000+ events, helping high-growth companies identify where their ideal customers will be, maximize ROI, and turn events into a scalable growth channel. Customers often describe Vendelux as an event marketer's dream. A key part of this is our growing network of event organizer partnerships — where organizers share first-party attendee and sponsorship data, and in return gain access to valuable market insights.

In addition, Vendelux Meetings helps customers turn event insights into action — using AI to identify high-value attendees and automatically book 1:1 meetings with the right prospects at conferences. This allows teams to maximize pipeline generation and make every event materially more impactful.

Founded in 2021, Vendelux is a Series A SaaS company backed by leading investors including FirstMark, with a recent $14M round. Our team brings experience from companies like Bain, ZoomInfo, Airbnb, FanDuel, Shutterstock, Compass and more.

Vendelux is seeking a Demand Generation Lead to own and scale our marketing-led pipeline strategy and execution. In this role, you will evolve a high-performing acquisition engine that drives predictable, high-quality pipeline across digital, ABM, and field amplification channels.

You'll partner closely with Sales to ensure tight full-funnel alignment - from awareness to SQL creation and opportunity progression. While Events and Community are owned separately, you will work to amplify event-driven pipeline and maximize conversion across touchpoints.

This is a player-coach leadership role. You will set demand strategy and stay close to execution - directly managing one or two marketers while personally driving key programs and experimentation.

The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or AI-native technology company, at the series B or C level. You're comfortable owning pipeline outcomes and building systems that create durable, repeatable growth. You're a strategic thinker, but are happy to roll up your sleeves and dive into execution. This role offers the autonomy of a builder environment with close collaboration with colleagues.

This position will be 3-4 days onsite, based in our NYC headquarters.

What You'll Do

• Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and measurable pipeline growth aligned with business goals.
• Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages
• Improve conversion rates across the entire marketing funnel
• Build and scale ABM programs that deliver highly personalized engagement for target accounts.
• Leverage AI and modern tooling to personalize at scale and increase team leverage.
• Build and operate AI-assisted workflows across content creation and distribution, SEO/GEO/AEO experimentation and rapid campaign iteration and personalization - using AI tools and automation platforms
• Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership.
• Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.

Qualifications

• 10+ years in B2B SaaS demand generation with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue.
• Experience scaling Series B/C companies
• Expert use of: HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads.
• Proficient in using AI tools to automate and build content, and an interest in using AI to constantly improve outcomes
• Strategic thinker with a builder's mindset who thrives in fast-paced, high-ownership environments
• Comfortable operating with ambiguity
• Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization.
• Ability to design segmentation strategies and personalization frameworks at scale.
• Familiarity with CRM systems, marketing automation tools, and reporting dashboards.

Benefits

• Competitive base salary and bonus
• Healthcare covering medical, dental and vision
• Work from our NYC HQ
• Unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas – New Years week

Come build a great company with us!

Not all candidates will check all of the requirements listed above and that's ok! We are open to great people from non-traditional backgrounds.

Vendelux is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.