Social Media Coordinator/Office Administrative Assistant

Job Description

Job Description

FTE: 1.0 (40hrs./week; 12-months)

Department: Office of Marketing & Communication

Reports To: Vice President for Marketing & Communication

FLSA: Non-Exempt

This position promotes and supports the learning experience of Marian University students by developing and managing the university's daily social media presence while strengthening the Marian brand through strategic digital storytelling. The Social Media Coordinator/Office Administrative Assistant is responsible for creating engaging multimedia content that highlights the student experience, academics, campus life, and the university's involvement throughout the greater Fond du Lac community as well as assisting in the promotion of athletic events and alumni achievements. The ideal candidate is a creative, organized, and a collaborative storyteller who enjoys working across campus with a variety of departments, students, faculty, and community partners to create meaningful content that increases engagement, enhances Marian University's brand, and supports student recruitment and enrollment goals. This role will also support the department team will basic administrative tasks such as note taking, scheduling, and other departmental organizational tasks. 

Essential Functions:

Content Creation & Storytelling (50%) 

• Produce and publish high-quality photography, videography, graphics, and short-form video content optimized for social media platforms including Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and other emerging channels. 
• Maintain a content calendar aligned with university marketing campaigns, academic deadlines, seasonal initiatives, and institutional priorities. 
• Attend campus events, academic programs, student activities, community engagements, and other related Marian University activities to capture content. 
• Create social media campaigns and collaborate with university departments that promote admissions, enrollment, academics, student success, campus life, fundraising initiatives, and events. 
• Serve as the primary voice of Marian University's social media presence by responding to comments, direct messages, and inquiries in a timely and professional manner. 

Analytics, Strategy & Compliance (20%) 

• Monitor social media analytics and key performance indicators to evaluate and improve social media strategy, campaign effectiveness, and audience engagement. 
• Research emerging social media trends, platform updates, viral content, and best practices to continually improve the university's digital presence. 
• Ensure all content adheres to Marian University's brand standards, accessibility guidelines, copyright regulations, and FERPA requirements. 
• Recommend new strategies, campaigns, and content opportunities that support institutional marketing and enrollment objectives. 
• Serve as a point of contact for the Office of Marketing and Communication by responding to requests for marketing materials, photography, videography, logos and other creative assets. 
• Coordinate with Marketing and Communication staff on publications, website updates, promotional campaigns, media releases, and campus communications. 
• Distribute media releases and regular campus communications highlighting university news, events, announcements, and accomplishments. 
• Assist in the management and promotion of Marian University's mascot, Sammy the Sabre, including coordinating appearances, scheduling events, supervising student mascot employees, and serving as mascot handler during appearances. 
• Maintain a positive and collaborative work environment while supporting the mission and values of Marian University. 

Supervision Responsibilities

• None

Other Responsibilities (5%)

• Assist with photography direction, image selection, and basic photo editing as needed. 
• Support campus events and marketing initiatives through creative design services. 
• Works in partnership with Graphic Services. 
• Perform other duties as assigned in support of the University's mission and strategic goals.

Education, Experience, and Skills Required:

• Bachelor's degree or associate degree preferred in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field. Equivalent combinations of education and professional experience may be considered. 
• One to three years of professional experience managing social media accounts and creating multimedia content. 
• Experience creating photography, videography, and digital multimedia content. 
• Proficiency with social media management platforms and digital content creation software, including Meta Business Suite, Canva, CapCut, Adobe Creative Cloud, or similar applications. 
• Excellent written, verbal, and interpersonal communication skills. 
• Ability to collaborate effectively with faculty, staff, students, alumni, and community partners. 
• Understand the importance of consistent branding, marketing principles, and digital communication strategies. 
• Ethical judgment and ability to maintain confidentiality. 
• Commitment to supporting Marian University's Mission and Core Values. 
• Willingly support the Mission and Core Values of the University.

Along with your application, please submit a cover letter, resume, and name, address and telephone number of three references.

EOE/Minorities/Females/Vet/Disabled

Transforming lives through academic excellence, innovation and leadership. Marian University is a community committed to learning, dedicated to service and social justice, and joined together by spiritual traditions.

Any offer of employment will be contingent upon the receipt of criminal background and reference check information; and the determination that the candidate remains eligible and suitable for employment.