Growth Analyst, Digital Product & CRM (Loyalty)

Growth Analyst, Digital Product & CRM (Loyalty) Chicago, IL $75k - $85k per year

• $75,000 - $85,000 base salary range + annual bonus potential!
• 100% remote in the United States, however, due to state-specific regulatory requirements, Potbelly does not currently support remote work from the following states: Alaska, California, and Hawaii. To be considered for this position, you must be able to perform the role from a state not listed above at the time of hire and for the duration of employment.

Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States. But toasty sandwiches are only as good as the people behind them. And yeah, we've got the best. Ready to join our growing Potbelly Nation?

What's In It For You**:

• Competitive pay with performance-based annual raises!
• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• Retirement Savings 401(k) WITH company match
• Employee Assistance Program
• Paid Time Off
• Discount Program
• Flexible Work Schedule
• Career growth opportunities

**If hired, you must meet and maintain all eligibility requirements to qualify**

Purpose

At Potbelly, we believe in feeding smiles - and that starts with understanding and connecting with our guests through data, insights, and innovation.

The Growth Analyst, Digital Product & CRM (Loyalty) transforms data into meaningful insights that drive guest engagement, digital adoption, and loyalty growth. You'll sit at the intersection of product, marketing, and analytics - using data to shape strategy, fuel experimentation, and deliver experiences that make every digital interaction count.

This role influences the digital product roadmap through behavioral and loyalty insights , partners with product managers and UX to measure and improve feature performance and adoption , and uses experimentation and analytics to optimize our digital experiences across app, web, and ordering platforms. You'll balance both marketing and product KPIs , helping Potbelly create seamless, guest-centered experiences that deliver measurable business impact.

What You'll Do

1. Lead a Culture of Experimentation

• Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels.
• Develop structured testing roadmaps prioritizing high-impact hypotheses and ensuring statistical rigor.
• Define success metrics for feature launches, campaigns, and guest engagement initiatives.
• Embed experimentation frameworks into both marketing and product development cycles.

2. Elevate Product Analytics

• Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints.
• Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap .
• Identify friction points and growth opportunities across app, web, and online ordering experiences.
• Conduct post-launch analyses to evaluate feature success and guide future iterations.

3. Analyze and Optimize Campaign & Loyalty Performance

• Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends.
• Build dashboards and reports that balance marketing and product KPIs - from conversion rates and redemptions to feature adoption and guest lifetime value.
• Conduct control group and lift analyses to measure impact across channels and audiences.
• Recommend optimization strategies for targeting, offers, and personalization based on test results.

4. Strengthen Data Infrastructure & Collaboration

• Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities.
• Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems.
• Automate dashboards and standardize KPIs for a unified view of digital performance.
• Partner cross-functionally to align data insights with business, product, and marketing goals.

5. Communicate Insights that Drive Action

• Present insights in clear, compelling narratives that connect data to guest behavior and business strategy.
• Influence decisions across Marketing, Product, and Leadership through data storytelling.
• Act as a trusted advisor on experimentation, performance management, and digital optimization.

What We're Looking For

Education

• Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field.

Experience

• 4+ years of data analysis experience using SQL, R, Python, or similar tools.
• 4+ years of dashboarding experience (Tableau, Power BI, or similar platforms).
• 2+ years in product analytics, CRM, or loyalty analytics - ideally in hospitality, retail, or fast-casual dining.
• Proven success designing, executing, and analyzing A/B tests and growth experiments .
• Experience translating behavioral and loyalty insights into product roadmap recommendations .

Skills & Strengths

• Deep knowledge of experimental design, hypothesis testing, and statistical evaluation.
• Strong understanding of product, marketing, and loyalty performance metrics.
• Ability to connect quantitative insights to guest experiences and business outcomes.
• Excellent communication and data storytelling skills.
• Collaborative, curious, and self-starter mindset.
• Passion for food, hospitality, and delivering experiences that make guests smile.

Preferred

• Experience with Snowflake or similar data warehouses.
• Advanced SQL/Excel skills and familiarity with data automation.
• Hands-on experience with analytics tools like Amplitude, Mixpanel, or GA4.
• Familiarity with omnichannel attribution and campaign measurement frameworks.

Why Potbelly?

We're more than sandwiches - we're a community built on warmth, curiosity, and care. At Potbelly, your work helps us understand and engage millions of guests every day. You'll join a team that values creativity, collaboration, and experimentation - turning data into experiences that feed smiles, one guest (and one sandwich) at a time.

Potbelly Sandwich Works may use artificial intelligence (AI)-assisted tools as part of its hiring and recruitment process. These tools may collect and analyze data including questionnaire and assessment responses, resume content, and professional profile information. AI-assisted tools are used for all position types. All final employment decisions are made by people. Potbelly may also use additional AI-assisted tools from time to time in its hiring process.

If you have questions about how AI is used in connection with your application, or if you would like to request a reasonable accommodation related to the use of AI in the hiring process, please contact View email address on click.appcast.io.

Application Deadline: We accept applications for this position until 5/30/2026. We encourage all individuals to submit their applications.

Potbelly actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths, and differences. We respect and embrace diversity in each other, our customers, suppliers, and all others with whom we interact as an essential component in the way we do business. Diversity only strengthens our Potbelly vibe, who we are, and how we work.

We're an equal opportunity employer. Each applicant will be considered for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, veteran status, or any other basis protected by applicable federal, state or local law.

Already applied? Go to TalentReef to see your application Position Information

Company: Potbelly Corporate

Position: Growth Analyst, Digital Product & CRM (Loyalty)

Status: Full Time

Base Salary Range: $75,000 - $85,000/yr

Shift: First (Day)

Req #: 10841677

Date Posted: December 12, 2025

Location: Chicago , Chicago,
US,
IL,
60611

Job Category: Corporate