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General Manager

Playa Bowls Belmar

Job Description

Job Description

GENERAL MANAGER

Central Jersey Shore, NJ Area

JOIN THE PLAYA BOWLS TEAM

Playa Bowls is looking for an experienced, energetic General Manager to lead one of our Company-Owned Shops in the Central Jersey Shore area.

The General Manager owns the day-to-day success of the shop — delivering an exceptional guest experience, driving financial performance, and building a strong, engaged team that reflects the Playa Bowls brand, culture, and standards.

This role leads all aspects of shop operations, including food quality, guest satisfaction, staffing, scheduling, financial performance, inventory, safety, and compliance, while coaching and developing a team of Assistant Managers, Shift Leaders, and Team Members.

WHY PLAYA BOWLS?

Restaurant leadership does not have to mean sacrificing your work-life balance.

At Playa Bowls, our General Managers typically work 40–45 hours per week , rather than the 50–60+ hour workweeks common across many QSR concepts.

Here's what else sets a career with Playa apart:

  • Real work-life balance: Sustainable scheduling that allows you to lead your shop while still having time outside of work.
  • Comprehensive benefits: Medical, Dental, Vision, 401(k) with company match, Paid Time Off, and more.
  • A cleaner, more refreshing environment: Our shops operate with blenders, refrigerators, and freezers instead of fryers and grills.
  • A fun, upbeat atmosphere: Bright, casual shops and a relaxed dress code create an environment that feels different from a traditional fast-food kitchen.
  • Playa perks: Enjoy Team Member discounts both on and off the clock.
  • Room to grow: Join a rapidly expanding brand with opportunities to build your leadership career as Playa Bowls continues to grow.

WHAT YOU'LL DO

Lead & Develop Your Team

  • Manage, coach, and mentor Assistant Managers, Shift Leaders, and Team Members.
  • Create a supportive, high-energy, performance-driven shop culture.
  • Manage Team Member scheduling to optimize labor and support operational needs.
  • Lead training, performance management, and employee development.
  • Assess staffing needs and recruit new talent through company recruiting platforms, job fairs, and other recruiting methods.
  • Partner with Human Resources to support the onboarding process for new hires.

Deliver an Exceptional Guest Experience

  • Ensure consistent product quality, flavor, portioning, and presentation.
  • Maintain high standards for hospitality and guest service.
  • Address and resolve guest concerns professionally and promptly.
  • Support the team during peak periods and step into food preparation or service as needed.
  • Continuously identify opportunities to improve service, efficiency, and the overall guest experience.

Drive Shop Performance

  • Monitor payroll, budgets, expenditures, and overall financial performance.
  • Achieve company-established business and operational goals.
  • Manage point-of-sale operations, cash handling, deposits, and related procedures.
  • Establish and monitor performance standards for both Team Members and guest service.

Own Day-to-Day Operations

  • Oversee opening and closing procedures and ensure all required operational records are accurately maintained.
  • Manage food and beverage deliveries and verify product quality and order accuracy.
  • Conduct weekly inventory counts and maintain appropriate stock levels.
  • Order and manage food, supplies, equipment, and operational resources.
  • Coordinate vendors and service providers to keep the shop running smoothly.

Maintain Safety & Compliance

  • Ensure compliance with health, safety, sanitation, and fire regulations.
  • Maintain all required sanitation and food-safety documentation.
  • Coordinate necessary maintenance and repair services, including waste removal and pest control.
  • Ensure company and government-required documentation is completed accurately and on time.

WHAT WE'RE LOOKING FOR

  • Proven restaurant, retail, or hospitality management experience; fast-casual or multi-unit experience is strongly preferred.
  • Strong understanding of guest service and the ability to create a consistently positive guest experience.
  • Demonstrated ability to lead, coach, motivate, and develop a team.
  • Experience managing labor, scheduling, inventory, and financial performance.
  • Strong organizational, communication, and problem-solving skills.
  • Ability to balance hands-on shop leadership with the business and administrative responsibilities of running a successful location.
  • A positive, energetic leadership style that aligns with Playa Bowls' mission and values.

SCHEDULE & POSITION REQUIREMENTS

  • This is a full-time, exempt, on-site position.
  • General Managers typically work 40–45 hours per week , including some weekends and holidays as business needs dictate.
  • Must successfully complete the required Playa Bowls Food Safety certification within three months of employment.
  • Must be able to remain in a stationary position for prolonged periods.
  • Must occasionally be able to lift or otherwise move approximately 25–40 pounds.
  • Must be able to retrieve items from high and low shelving, refrigerators/freezers, and under counters.

WHAT WE OFFER

  • Competitive compensation with eligibility to participate in our performance-based Monthly Bonus Program.
  • Annual performance review process.
  • Medical, Dental, and Vision insurance.
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
  • 401(k) with company match.
  • Paid Time Off.
  • Comprehensive Playa Bowls training and professional development.
  • 50% discount and one free bowl while working.
  • 30% Team Member discount while off the clock.
  • A fun, energetic culture with opportunities to grow alongside one of the fastest-growing brands in the fast-casual space.

ABOUT PLAYA BOWLS

Playa Bowls is New Jersey's Original Acai Shop, founded in 2014. Our mission is to inspire and support our communities one bowl at a time.

What began with a pair of blenders, a patio table, and a fridge has grown into a 350+ unit operator and franchisor of a leading fast-casual restaurant concept. Playa Bowls added 85 locations in 2025 and is on target to add 90+ new locations in 2026.

As we continue to grow, we're looking for passionate leaders who want to grow with us.

Our Mission
Inspire and support our communities one bowl at a time.

Our Values
Real Deal • Playa Passion • Powerhouse • Big Wave Chaser • Dawn Patrol

EQUAL OPPORTUNITY EMPLOYER

Playa Bowls is an equal opportunity employer, and all aspects of employment — including the decision to hire, promote, discipline, or discharge — will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law.

This position is with a Playa Bowls Company-Owned Shop. Some Playa Bowls locations are independently owned and operated by franchisees, who are the sole employer for positions at those locations and establish their own wages, benefits, and employment policies. 

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