E-Commerce Manager

Job TitleResponsibilities:Develop direct and semi-direct online marketing channels to check and improve the internet presence of Sunny Health & Fitness.Provide recommendations for improvements to website strategy based on company-wide goals that support the brand's marketing and e-Commerce short and long term revenue goals and initiativesDirect day to day website management, recommendations for improvement for responsive design, implementation of enhancements, and achieving website revenue goals, and website KPIsActively investigate known or suspected issues (bug reports, outages, etc.) and work with web agency to resolve issuesAnalyze and measure brand and vanity website functionality, identify areas of friction and obstacles for website visitors and present results to upper managementMeasure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the business.Work closely with appropriate teams to develop new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and resultsManage reporting, analysis, web content, and e-Commerce.Establish, maintain, and continually improve processes and workflows as they relate to website enhancementsUnderstand and map the consumer journey to optimize opportunities that help increase sales, engagement, and meet conversion and revenue goalsOptimize the user experience on all devices, keeping up to date on the latest trendsOptimize search results and navigation filters to ensure relevancyCollaborate with the marketing team to create display, email & social media campaignsManage vendor relationships with applicable technology and marketing partners and escalate and document opportunities and/or service problems with recommended solutionsExecute corporate e-commerce campaigns to support the company's strategic marketing plans working within the established budgetsOptimize SEO/SEM for the sitesParticipation in photo and video shoots and strategies surrounding image needs and utilization, including the latest technologyOther duties as assignedRequirements of the role:Bachelors or master's degree in MarketingMinimum of 5 years' experience in Marketing and E-CommerceProven track record of success in senior digital e-commerce and marketing roles.Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)Confident, driven, and dynamic leader.Ability to spot original branding opportunities.Must be familiar with Social Media Marketing.Content Marketing ExperienceExperience working and finding Influencers and affiliates.Analytical and creative thinkingExquisite communication and interpersonal skillsUp to speed with current and online marketing techniques and best practicesThorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWordsVery well versed in analytics and analysisPrevious experience in B2B and/or B2C retail environmentPrevious experience in digital marketing; traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video and more.Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel.Benefits:Medical, Dental, Vision Insurance.Life Insurance: Fully covered by the company.401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.Paid Sick Leave7 Paid HolidaysPaid VacationCompany provides discounts for fitness equipment for our employees.