Sales Coordinator

About Fora

Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2025, we announced our $60 million Series B and C investment rounds , led by Thrive Capital and Insight Partners , with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.

We're building the first truly unified platform for all travel needs-leveraging the best of human expertise and technology to transform how people plan and book travel.

About The Role

Fora is hiring a Sales Coordinator to support the front end of the advisor sales pipeline. This role is responsible for ensuring inbound leads are consistently reviewed, prioritized, and moved through the funnel, enabling the sales team to focus on higher-value advisor segments. The Sales Coordinator partners closely with the membership sales team to triage applicants, conduct outreach to warm prospects, and maintain a clean, efficient pipeline that supports conversion goals.

This position is well suited for someone early in their sales or operations career who is comfortable balancing outreach with systems thinking. It offers the opportunity to build and improve workflows, including experimenting with AI and automation tools, while gaining direct exposure to a high-performing sales environment.
Key Responsibilities

• Applicant review & prioritization : Evaluate inbound advisor applicants against defined criteria, triage and score leads, and surface the highest-quality prospects to the sales team.
• Outbound prospecting : Conduct outreach to warm applicants via phone, email, and other channels to schedule 1:1 discovery calls with the sales team.
• Pipeline support : Own the hygiene and movement of leads through our CRM (HubSpot), ensuring accurate stage tracking, timely follow-up, and clean data.
• Process & tooling : Identify and inform workflow improvements using tools like HubSpot, Zapier, and AI-assisted tools (including Claude/Claude Code); you'll be encouraged to experiment and automate.
• Reporting : Track key activity metrics and surface patterns or flags to the sales team on a regular cadence.

Requirements

• 1-2 years of experience in a sales, recruiting, operations, or customer-facing role (or a strong entry-level candidate with demonstrated hustle and tech savvy)
• Confident, clear communicator-comfortable making calls to prospects and representing Fora professionally
• Operationally minded, with strong attention to detail and a bias toward building systems over one-off solutions
• Eagerness to learn and use new tools, including AI-we're a team that moves fast and rewards curiosity

Strongly Preferred

• Prior experience with HubSpot or a similar CRM
• Familiarity with sales development workflows (prospecting, pipeline management, outreach sequencing)
• Exposure to AI tools or light coding/automation (e.g., Zapier, Claude, no-code platforms)
• Interest in or knowledge of the travel industry

Compensation

Compensation for this role varies based on experience, with an indicative range of $60K-$90K + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.


Our Values

We're forging our own path

Fora has always been about driving change within the industry. We're not interested in maintaining the status quo.


We're stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We're here to serve

We operate in service of our community and believe that when they're empowered to focus on what they do best, we all win. It's why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We're unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It's a better equation for the future of our industry.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.