Home Care Business Development Manager (Medicaid Waiver Programs

Business Development Manager

Job Description: Business Development/Office Manager

Position Overview: The Business Development/Office Manager is responsible for overseeing daily operations and overall functionality of the workspace, including front desk/reception management. This role is also tasked with driving business development initiatives, optimizing marketing strategies, and ensuring the seamless administration of office functions.

Responsibilities: Business Development

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Analyze client insights, workforce trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Collaborate with Business Management Representatives to test and evolve tactics to nurture leads.
• Develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, and video assets.
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives through tracking and analysis, optimizing accordingly.
• Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.
• Assist with community outreach for recruitment purposes.
• Conduct introductory presentations and welcoming events for new or existing partners/entities.
• Deliver company souvenirs to contracted partners/entities.
• Perform other job-related duties as assigned.

Responsibilities: Office Manager

• Administer payroll on a bi-weekly basis.
• Organize, direct, and monitor daily activities of front desk staff.
• Ensure efficient, friendly, and professional guest registration, check-out, and telephone service.
• Establish procedures, prepare and coordinate schedules, and expedite workflow.
• Oversee the performance of front desk employees.
• Assist with dining, entertainment, or transportation reservations as needed.
• Ensure timely distribution of medical supplies to Medicaid clients/patients.
• Periodically check inventory and ensure adequate stock levels.
• Supervise cleaning staff and ensure workplace cleanliness.
• Maintain car keys, office phones, printers, and other office equipment.
• Coordinate with vendors for facility maintenance.
• Manage payment of rent and other utility bills.
• Handle receipt of mail and courier deliveries, ensuring proper handover to respective employees.
• Oversee the renewal of company and IDPH licenses.
• Maintain employee personal files and ensure compliance with record-keeping requirements.
• Monitor time and attendance records.

Required Skills/Abilities

• Strong organizational and leadership skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite and other relevant software
• Ability to multitask and prioritize tasks effectively.
• Experience in managing payroll and office administrative functions.
• Ability to analyze data and develop strategic business insights.

Education and Experience

• Bachelor’s degree in Business Administration, Marketing, or a related field preferred.

  Proven experience in business development, marketing, or office management.

• Proven experience in business development, marketing, community outreach, or office management.

• Demonstrated experience in marketing and business development within the home care, home health, healthcare, or related industry.

• Strong understanding of referral sources, client acquisition strategies, and relationship-building within the healthcare community.

Physical Requirement

• Prolonged periods sitting in a desk and working in a computer

Monday to Friday
9:00AM to 5:00AM
40 hours per week