Digital Strategist

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. The Digital Sales Strategist will assist and strategize with key members of the sales staff including Account Executives, Account Managers, and sales leaders, to build digital solutions by leveraging ad‑serving interfaces and other operational platforms. The Digital Sales Strategist’s primary responsibility is campaign success through pre‑sales order entry, management, and optimization of Digital Media campaigns to ensure launch and successful delivery. Responsibilities Consistently prospect for new revenue opportunities using client and category insights. Upsell current clients by engaging them in the full product line of WFAA‑TV offerings. Create custom solutions‑driven campaigns that meet client needs across multiple media platforms including broadcast, digital, and streamed (OTT). Seek opportunities to expand relationships with key clients by taking an active role in understanding their business needs and competitive landscape. Establish strong relationships with internal team members by providing the Account Management team with clear and concise direction for the successful execution of campaigns. Partner with your Account Manager to provide exceptional customer service and contract fulfillment. Strategically utilize Matrix and station CRM to manage day‑to‑day activity, pipeline, and forecasts. Positively and professionally represent the media group to the community at events and surrounding businesses. Requirements 3-5 years of digital marketing sales support, inside or outside sales experience. Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display. Adept at creating new revenue opportunities from synergies between interactive sales and other mediums. Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable. Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software. Strong presenter and communicator with internal and external customers and partners. Demonstrated organizational skills, and ability to multi‑task. Demonstrate effective problem solving and decision‑making skills. Proficient with Microsoft Office products. Self‑motivation and a strong work ethic are essential attributes. TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part‑time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part‑time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre‑tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union. EEO statement TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email View email address on click.appcast.io Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. #J-18808-Ljbffr