Marketing & Brand Manager

Marketing & Brand ManagerWe are a premier Japan-based creative entertainment and lifestyle company known globally for our iconic life-centric planners, stationery, curated lifestyle goods, specialty food products, and engaging media content. Our core mission is to help people enjoy the small, meaningful moments of everyday life. To accelerate our brand presence in North America, our Los Angeles hub leads our experiential marketing, community engagement, and brand storytelling.We are looking for a creative, culturally attuned Marketing & Brand Manager based in the Hermosa Beach / Los Angeles area to join as a key founding member of our West Coast marketing team.In this role, you will translate our unique brand universe into vibrant physical and digital experiences for the North American market. You will conceptualize and execute pop-up stores, community caravans, event partnerships, and digital campaigns that build genuine connections with stationery lovers, lifestyle enthusiasts, and retail partners.We are looking for an agile, entrepreneurial self-starter who deeply resonates with our brand philosophy and possesses a strong passion for lifestyle, design, and culture. The ideal candidate thrives in fast-paced, unscripted environments, brings exceptional cross-cultural negotiation skills, and adapts seamlessly to changing business environments—including event-based travel across North America—to drive collaborative success.Key ResponsibilitiesExperiential Marketing & Events: Design, propose, and execute engaging pop-up stores, brand caravans, and presence at key conventions/exhibitions across North America.Retail & Brand Partnerships: Pitch creative event concepts and co-branded activations to specialty retailers, lifestyle boutiques, and cultural venues.Digital & Social Media Strategy: Craft and lead digital campaigns and social media initiatives (Instagram, TikTok, community channels) tailored to the US audience.Community & Influencer Engagement: Build strong relationships with North American creators, lifestyle influencers, and brand advocates to cultivate a dedicated community.Visual & Brand Direction: Direct event styling, VMD (Visual Merchandising), and promotional materials in harmony with our Japanese design aesthetic.QualificationsExperience: 5–10 years of brand marketing and promotional experience within the Consumer Goods / Lifestyle / Fashion industry.Event & Experiential Track Record: Demonstrated success in planning and producing pop-up shops, trade show booths, and experiential activations.Digital Native: Deep expertise in social media marketing, content creation, influencer management, and community building.Language Proficiency: Business-level English fluency (for partnership pitches and media engagement) and conversational to business-level Japanese (for HQ collaboration).Travel Requirements: Willingness to travel across North America for events, pop-up executions, and trade shows.Work Environment & CompensationLocation: New York Manhattan > LA > OtherWork Style: On-site with event-based travel across North America.Salary Range:$90,000 – $120,000 / year ( DOE up to 140K )Benefits: Paid vacations, paid sick leave, health insurance, creative freedom to shape a global lifestyle brand's North American identity, and travel opportunities.