Marketing & Communications Specialist I

Job Purpose Responsible for assisting the Marketing Manager in developing company‑wide marketing communications programs that effectively describe and promote the organization, its products and services. Responsible for website and social media management. Research and analyze customer engagement and feedback from all media channels and report information back to the manager. Responsibilities Manage domestic and international trade show calendar, coordinate participation with Sales and Service teams, procure, maintain and organize trade show materials and displays, ensuring artwork and materials are up to date to support successful events. Place website content, updates, management and maintenance, and make recommendations of new technologies to improve website traffic, interactivity and user experience. Manage content and maintenance of all company social media platforms, including LinkedIn, Facebook, YouTube and Instagram; research new media channels and make recommendations to the manager. Research data related to current product market, customer demographics and interest, social media input and other factors influencing product demand. Collect, analyze and summarize online and offline customer engagement data to identify trends, forecast marketing and sales activity, and develop actionable insights; prepare reports, presentations and recommendations for management based on research findings. Communicate with Sales and Service teams and international distributors to help develop and deliver their marketing and promotional materials. Provide marketing communications support and project management. Assist in developing ways to communicate marketing messages through conception and development of printed/digital product fact sheets, brochures, case studies, newsletter articles, print advertising and delivery through all appropriate media including direct mail, email, web, video, webinars, blogs, white papers, e‑publications and trade shows. Coordinate photo shoots of new products and internal company campaigns. Execute campaigns using internal resources and vendors. Obtain product or service information by collaborating with Sales, Service, International Distributors and Product Managers about sales, customers and competitors, as well as from internal operations, subject matter experts and outside resources. Ensure branding standards and marketing messaging are consistent with company standards that help drive key messages in an impactful way. Establish and maintain a Bergkamp digital library to include all finished artwork, photographs, videos and other graphic material owned and used by Bergkamp. Develop, manage and execute internal and external communications plans based upon operational direction given by Marketing Manager. Contribute to team effort by actively participating in team meetings. Stay informed of industry, marketing, social media and customer trends to ensure Bergkamp marketing communications are consistent with the current state of the art. Additional Responsibilities Prepare and report internal communication metrics on a regular basis. Responsible for trade show materials and events. Assist human resources with internal company events as needed. Qualifications Associate’s Degree or at least 5 years equivalent experience in marketing, communications, business, advertising or other related field or experience. Construction, Asphalt, Emulsion, Manufacturing industry. Equal Employment Opportunity Statement Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The requirements listed below are representative of the knowledge, skill, and/or ability required. The company is committed to providing equal employment opportunity for all. #J-18808-Ljbffr Nashville Public Radio