Sales-Focused Project Manager - Business Development & Brand Marketing

Job Description

Job Description

Benefits:

• Bonus based on performance
• Employee discounts
• Health insurance

Job Title: Sales-Focused Project Manager – Business Development & Brand Marketing

Location: NYC
Job Type: Full-Time
Department: Brand Development, Sales & Marketing

Overview:

We’re looking for a driven and sales-focused Project Manager – Business Development & Brand Marketing to lead brand growth initiatives, expand market presence, and drive revenue through strategic storytelling, partnerships, and campaigns. This hybrid role combines sales strategy, brand development, and cross-functional project execution—perfect for someone passionate about building a dermatologist developed brand.

Key Responsibilities:

Sales & Business Development

· Identify and pursue new business opportunities, retail partnerships, influencer collaborations, and distribution channels that align with the brand.

· Build and maintain a high-conversion sales pipeline, from lead generation to deal closure.

· Develop customized pitches, sales decks, and proposals for retail buyers, strategic partners, and wholesale clients.

· Own and exceed revenue goals tied to product launches, campaigns, and brand expansions.

· Foster long-term relationships with partners, stockists, and key accounts.

Brand Strategy & Development

· Execute brand-building strategies that position the company as a leader in its category.

· Collaborate with creative and marketing teams to ensure cohesive messaging, voice, and visuals across all platforms.

· Develop product positioning, brand messaging, and storytelling assets.

· Manage brand partnerships, co-branded initiatives, and strategic collaborations.

· Coordinate brand launches, experiential activations, and media-facing initiatives.

Project & Campaign Management

· Plan and lead cross-functional projects that support brand growth, product expansion, or market entry.

· Manage timelines, tasks, and deliverables across teams (creative, digital, operations, sales).

· Track performance KPIs and campaign ROI, adjusting strategies based on data and feedback.

· Ensure brand consistency across all touchpoints and campaigns.

Marketing Execution

· Oversee the execution of email marketing, social campaigns, digital advertising, and influencer activations.

· Align marketing initiatives with sales goals and brand positioning.

· Work with designers, copywriters, and external vendors to develop creative materials.

· Analyze marketing performance using tools like Google Analytics, Meta Ads Manager etc.

Other Administrative Responsibilities:

• Perform various administrative tasks and provide support as needed to ensure smooth office operations
• Assist with special projects, reports, or presentations as directed
• Support cross-functional teams with general office tasks or coordination needs
• Perform additional tasks as requested by medical or office management to support patient care and office workflow

Key Performance Indicators (KPIs):

· Brand awareness and reach (impressions, engagement, follower growth)

· Sales and revenue tied to campaigns, launches, and partnerships

· New business opportunities secured (B2B, retail, collaborations)

· ROI of brand marketing initiatives

· Influencer and media engagement

· Retail sell-through and reorder rate

Qualifications:

· Bachelor’s degree in Marketing, Communications, Business, or related field.

· 3–5+ years of experience in brand marketing, sales, or business development—preferably in beauty, fashion or lifestyle

· Strong understanding of branding principles, visual identity, and storytelling.

· Proven ability to meet revenue goals and manage brand growth projects.

· Experience working with marketing tools and platforms (e.g., Meta Ads, Shopify).

· Excellent project management and communication skills.

Preferred Skills:

· Strategic thinker with creative flair and business acumen

· Strong negotiation and partnership-building skills

· Highly organized, with the ability to manage multiple launches and deadlines

· Analytical and data-driven decision-maker

· Passion for branding, consumer behavior, and trends

Compensation & Benefits:

• Competitive base salary + performance bonuses
• Product discounts and brand perks
• Health insurance
• Flexible schedule and remote work options
• Career advancement opportunities in a fast-growing brand

Flexible work from home options available.