Marketing & Publicity Associate - Romance

Do you love building buzz around books and finding creative ways to connect stories with readers? Sourcebooks is looking for a Marketing & Publicity Associate to help build excitement for Bloom Books and Casablanca titles through thoughtful media outreach, reader-focused campaigns, events, influencer engagement, and social content.

This hands-on role is ideal for someone who loves developing compelling pitches, managing campaign details, and collaborating with authors and cross-functional teams. You will serve as a day-to-day campaign coordinator for assigned titles, helping bring campaigns from early planning through publication while supporting the continued growth of our authors and imprints.

This is a hybrid position based in Naperville, Illinois or New York, NY , with a three-day-per-week in-office requirement.

This is a non-exempt, hourly position with a pay range of $23.00 - $26.00. We determine starting pay based on a thorough evaluation of job-related factors, including geographic location, market conditions, relevant experience, training, and education. This process ensures a fair and competitive salary that aligns with both the company and the candidate’s qualifications.

What You'll Do

• Plan and execute integrated publicity and marketing campaigns for assigned Bloom Books and Casablanca titles in alignment with imprint goals, author strategy, sales priorities, and publication timelines
• Handle media outreach across trade, traditional, digital, podcast, newsletter, and consumer-facing outlets to build awareness for assigned authors and titles
• Pursue trade reviews and opportunities in anticipated, seasonal, roundup, “best of,” and category-specific media coverage
• Write compelling press releases, media pitches, Q&As, talking points, and other publicity and marketing materials
• Coordinate author events, tours, conferences, and festivals, including bookstore communication, schedules, assets, event listings, materials, and follow-up; travel occasionally as needed
• Support and execute influencer outreach, preorder campaigns, retailer promotions, advertising initiatives, reader activations, and other title-specific marketing programs
• Serve as the day-to-day campaign coordinator for assigned titles, managing timelines, deliverables, author communication, outreach, assets, mailing needs, and promotional deadlines
• Create promotional graphics, social assets, and marketing materials for Sourcebooks, imprint, and author channels
• Support organic social content by drafting copy, creating assets, gathering materials, monitoring trends, and helping execute scheduled promotions
• Coordinate ARC and galley mailings and manage key campaign dependencies, including asset needs, press-material deadlines, influencer deliverables, retailer deadlines, and social content needs
• Track publicity coverage, media responses, review activity, event updates, and campaign results, and communicate meaningful updates to authors and internal partners
• Support Sales Conference and internal sales meetings, collaborate with bookstores and retail partners on promotional opportunities, and identify backlist opportunities tied to frontlist releases and author news

What You Bring

• A bachelor’s degree or equivalent combination of education and relevant professional experience
• At least three years of experience in publishing, publicity, marketing, public relations, or a related field; experience with books, romance, fantasy, or consumer entertainment is strongly preferred
• Excellent promotional writing, media-pitching, and communication skills, with the ability to identify compelling angles for different audiences and outlets
• Strong organizational and project-management skills, sharp attention to detail, and the ability to manage multiple campaigns, priorities, and deadlines at once
• Working knowledge of social media platforms and online communities as tools for author, book, and brand promotion
• Basic graphic design skills and familiarity with consumer design applications; basic HTML knowledge is a plus
• The ability to work independently, take initiative, and contribute thoughtfully to shared team and department goals
• A collaborative, adaptable, and solution-oriented approach, along with a genuine passion for romance, fantasy, storytelling, and reader fandoms

Ready to Apply

Please submit your resume, salary requirements, and cover letter detailing your relevant experience and interest in this role. Applications without a cover letter will not be considered. Show us your passion and creativity — we’re looking for someone who’s as enthusiastic about this opportunity as we are!

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription Drug Insurance, Dental, Vision, Health Care, Dependent Care, Flexible Spending Account, Health Savings Account, 401(k), Short- and Long-Term Disability Insurance, Life/AD&D Insurance, and generous paid time off.

Sourcebooks values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

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