Marketing Specialist

Therap Services, the national leader in online electronic health records and documentation for people with developmental disabilities is seeking an individual to fill the position of Marketing Communications Specialist. Primary Responsibilities: Help in marketing activities such as email campaigns, content development, advertising and events planning Create innovative marketing campaigns and present the recommendations to management Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels Manage paid digital ad campaigns across multiple channels Conduct market research to identify customer trends, competitor offerings and demographic data Assist in marketing research to identify new tools and approaches for the team to use Work with sales team to develop state and region specific marketing campaigns and materials Upgrade content on existing web presence to support marketing efforts and SEO and AEO/GEO metrics Ensure brand consistency through all marketing channels Investigate the performance of marketing campaigns via KPIs Requirements: Experience with building marketing campaigns and strategies Preferred Therap user and/or I/DD industry experience Strong data analysis skills (ability to assess KPIs, etc) Preferred BS or BA degree in the marketing/business field Preferred experience with SEO and AEO/GEO Preferred experience with paid digital ad campaigns Ability to contribute to multiple projects simultaneously #J-18808-Ljbffr Therap Services