Digital Marketing Manager

Job Description

Job Description

Digital Marketing Manager (They Ask, You Answer / Endless Customers Leader).
Company: AmCoat.
Brands: Rhino Shield Exterior Coating & Floor Shield Floor Coatings.
Location: Pensacola, FL.
Employment Type: Full-Time.

About AmCoat.
AmCoat operates two premium coating brands:

• Rhino Shield – long-lasting exterior wall coating systems.
• Floor Shield – high-performance residential and commercial floor coatings.

Our mission is to become the most trusted voice in the coatings industry by educating property owners and empowering our dealer network with world-class marketing systems.

We are implementing the They Ask, You Answer / Endless Customers methodology and are looking for a Digital Marketing Manager who will lead this initiative across both brands.

Role Overview:

This is not a traditional marketing role focused on social media posting or ad management.

Instead, this role is responsible for building a trust-driven content and video engine that answers real customer questions and drives revenue growth across both brands and our dealer network.

The Digital Marketing Manager will own the strategy and execution of:

• Educational content creation.
• Video-first marketing and sales enablement.
• SEO and organic demand generation.
• AI-SEO and AI Trust Building.
• Assignment selling implementation.
• Dealer marketing enablement.

The goal is to ensure AmCoat becomes the most trusted educational resource in the coatings industry.

Key Outcomes (What Success Looks Like).

Within the first 12–18 months, this role will:

• Build the most comprehensive educational resource in the coatings industry.
• Establish a consistent content publishing engine.
• Create digital assets for our dealers to improve their marketing and sales efforts.
• Support our dealers with coaching, recommendations, and new digital assets.
• Significantly increase organic traffic and inbound leads.
• Improve sales close rates through buyer education.

Core Responsibilities.

Own the Customer Question Content Strategy:
This role owns the company content calendar and ensures all content is driven by real questions from buyers.

Responsibilities include:

• Collect questions directly from sales teams and dealers.
• Maintain and manage the master content calendar.
• Ensure content topics align with real buyer concerns.
• Publish consistent weekly content across both brands.

Content will focus on The Big 5 topics:

• Cost / pricing.
• Problems.
• Comparisons.
• Reviews.
• Best-of lists.

Example topics:

• “How much does Rhino Shield cost?”.
• “Polyaspartic vs epoxy garage floor coatings”.
• “What problems can occur with exterior coatings?”.
• “Rhino Shield vs traditional exterior paint”.

Lead Video Marketing and Production:
Implement a video-first strategy that supports both marketing and sales.

Responsibilities include:

• Produce educational videos answering buyer questions.
• Film subject matter experts and sales leaders.
• Build a video library for sales consultations.
• Create videos explaining installation processes, costs, and product comparisons.

Implement Assignment Selling:
Work closely with the sales team to ensure prospects are educated before consultations.

Responsibilities include:

• Develop content used before appointments.
• Build educational email sequences for prospects.
• Train sales teams on using content in the sales process.

Goal: Ensure buyers arrive at consultations informed and ready to make decisions.

Drive Organic Traffic Through SEO & AI-SEO:
Build a search-driven content strategy that captures high-intent buyers.

Responsibilities include:

• Keyword research focused on homeowner and property owner questions.
• SEO optimization of all content.
• Implement website changes to support AI search & recommendations.
• Building topical authority in coatings, exterior protection, and floor systems.
• Monitoring search performance and improving content.

Support Dealer Marketing Across Both Brands:
Provide scalable marketing systems that help dealers grow.

Responsibilities include:

• Create content and video assets dealers can use locally.
• Provide marketing training and best practices.
• Support dealer websites with SEO content strategy.

Required Qualifications:

• 5+ years of digital marketing or content marketing experience.
• Strong writing and storytelling skills.
• Experience with SEO-driven content strategy.
• Experience producing or managing video content.
• Ability to collaborate closely with sales teams.

Preferred Experience:

• Familiarity with They Ask, You Answer / Endless Customers methodology.
• Experience in home services, construction, or franchise marketing.
• Experience supporting multi-location or dealer networks.

Key Traits.

The ideal candidate is:

• Curious and obsessed with answering customer questions.
• Comfortable being transparent about pricing and industry realities.
• Highly organized and able to manage a consistent publishing system.
• Confident interviewing experts and turning knowledge into content.
• Focused on revenue impact, not vanity metrics.

Tools & Platforms.

Experience with tools such as:

• HubSpot or similar CRM platforms.
• WordPress or CMS platforms.
• YouTube / video hosting platforms.
• SEO tools such as Ahrefs or SEMrush.
• AI tools such as Synthesia, ChatGPT, and claude.ai.

Why This Role Matters:

AmCoat is building a company that makes an impact on its team, customers, and communities. This role will directly impact how AmCoat grows by helping thousands of homeowners and property owners research, evaluate, and choose coating solutions.

Your work will help position AmCoat, Rhino Shield, and Floor Shield as the most trusted voices in the coatings industry.

Performance Metrics.

Success in this role will be measured by:

• Organic traffic growth & AI Trust Score.
• Content publishing consistency.
• Inbound lead generation.
• Sales team adoption of content & improvement of close rate.
• Dealer marketing adoption & lead growth.
• Revenue influenced by content.