Product Marketing Manager, New Initiatives

Current Employees of Happen Bank: Please apply via your internal Workday AccountHappen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.About the RoleHappen Bank is looking for a Product Marketing Manager with a background in financial services to help shape how our new lending products and experiences are positioned, launched, and adopted. You'll bring hands-on experience launching new products across marketing channels, turning customer insights into positioning and messaging that drive business growth and member engagement. You'll work cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences.What You'll DoDevelop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagementTake new products and features from 0 to 1, from market sizing through go-to-market execution and launchPartner with Analytics to define success metrics ahead of launch and track performance against them post-launchPlan and execute paid and lifecycle marketing campaigns that drive acquisition, engagement, and retention across new lending productsPartner with Business, Product, Analytics, Research, Compliance, Legal, and Marketing to bring customer-informed strategies to marketTranslate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisionsCreate messaging frameworks, launch materials, creative briefs that support consistent customer experiencesMeasure campaign and product performance, evaluate experiments, and use AI where useful to accelerate analysis and improve the quality of your own workAbout You4+ years of product marketing experience, bachelor's degree in a related field; or equivalent work experienceExperience in financial services, banking, lending, or fintech, with an understanding of the regulatory and compliance considerations that shape customer marketingExperience taking products from concept to launch in ambiguous, fast-moving environmentsStrong analytical and customer research skills with the ability to turn insights into clear, independent business recommendationsExperience collaborating across multiple functions and influencing stakeholders without direct authorityExceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messagingYou actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle, and you're thoughtful about accuracy and data sensitivityYou use AI to accelerate content development, audience analysis, and campaign optimization, and you're discerning about where editorial judgment still belongs to a humanYou take ownership of your work, proactively identify opportunities to improve outcomes, and adapt your approach based on feedbackNice to HaveExperience with paid media platforms and lifecycle or CRM marketing tools such as Braze or IterableExpertise with A/B testing and experimentation platformsMBA or equivalentWork Location San FranciscoThe above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level. Time Zone Requirements Local hours (PT)While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.Travel Requirements As needed travel to Happen Bank offices and/or other locations, as needed. Compensation The target base salary range for this position is 135,000-159,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more. #LI-Hybrid#LI-GB1Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io. Notice on AI Tool Use For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment.We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure.We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.SummaryLocation: San Francisco, CAType: Full time