Associate Director of Admissions

At BASIS Independent Schools, we believe students are capable of more than they can imagine, and that the most powerful education inspires them to think for themselves. With expert teachers, a thoughtfully designed curriculum, and a warm, welcoming culture, students grow into fearless and confident thinkers prepared to explore, question, and contribute with purpose. BASIS Independent Schools, a subsidiary of Spring Education Group, is a national network of PreK-grade 12 private, secular schools, with 12 schools located in California, New York, Northern Virginia, and Washington State.

BASIS Independent Manhattan Lower School, a grades PK–5 private school, is seeking qualified candidates for an Associate Director of Admissions position for immediate hire!

What We're Looking For 

As the Associate Director of Admissions, you are responsible for putting into play your love for education and your sales and project management expertise to support the goals and objectives of the team, in addition to helping connect the school to families that are a strong fit for our acclaimed academic program. 

What You Bring 

You embrace the opportunity to expand your skills and truly grow in an entrepreneurial environment. You will drive results through your tireless work ethic and consistently do what is needed when it is needed -- to enroll mission-appropriate students into our program. 

Primary Responsibilities 

• Manage the end-to-end admissions process for families, from application submission through final decision. This includes guiding families in completing application requirements, tracking and reviewing application materials, communicating admissions decisions, and following up on deadlines and outstanding items throughout the process. 

• Support and lead CRM tools to manage prospective student inquiries and coordinate admissions event registration and follow up. 

• Partner with admissions leadership to plan, develop and execute student recruitment strategies to drive application growth and achieve enrollment goals. 

• Increase awareness of school admissions through outreach, which includes building relationships with feeder schools, local companies, organizations, associations, communities, and currently enrolled and new families. 

• Participate in or lead Family Meetings, campus tours, assessments, Information Sessions, Open Houses, and other admissions related events. 

• Lead the Student Ambassador and Student Shadow Programs by recruiting, training, and supervising student leaders while coordinating campus visits and outreach initiatives for prospective students. 

• Coordinate admissions events from planning through execution, and provide event support from setup to post-event breakdown. 

• Foster collaborative relationships with teachers and front office staff to facilitate welcoming introductions and smooth transitions for families new to campus.

• Supports the follow-up with families who are in our admissions pipeline which will include phone calls and e-mails to those on our interest list to build relationships with new families and students and help drive application growth. 

• Write and send admissions newsletters, blog posts, and other communication to the school's interest list; this may include partnering with Communications to support social media efforts. 

• Monitor and achieve lead generation and enrollment goals through effective admissions strategies and ongoing performance evaluation.

Administrative Responsibilities 

• Build and maintain a calendar of events for the year and oversee registration and preparation (logistics, setup, etc.) for admissions events. 

• Create and maintain an outreach list. 

• Update PowerPoint presentations for admissions events such as Information Sessions and Open House. 

• Perform school administrative and operational duties as assigned, including a weekly school opening or closing and classroom coverage as needed. 

Data Analysis Responsibilities 

• Evaluate enrollment data with admissions leadership to determine enrollment strategies and meet enrollment targets.

Position Qualifications 


Key Competencies 

• Customer Service Focused - Ability to apply policies and procedures with empathy, flexibility, and sound judgement. 

• Organization - Ability to maintain a highly-organized admissions office in a fast-paced environment with multiple parallel workstreams. 

• Detail Oriented - Ability to identify and improve key details of any project or task. 

• Communication - Ability to communicate internally and externally in a highly effective, clear, complete and persuasive manner, both verbally and in written communications. 

• Accountability - Ability to take ownership of your own work and be receptive to feedback. 

• Cooperation - Ability to thrive in a highly collaborative setting and work closely with others to execute complex team projects at the highest quality. 

• Efficiency - Ability to make decisions, prioritize, and execute daily responsibilities in a manner that demonstrates strong judgment and execution capabilities. 

Minimum Qualifications 

• Bachelor's degree in marketing or communications preferred 

• 3-4 years' relevant sales experience. 1 year of internal admissions experience preferred 

• Experience within education or a true passion for working within PK-12 education 

• Must be comfortable with nontraditional work hours; evenings and some weekends per month are a must 

• Social media experience (preferred but not required) 

• Microsoft Office (Word, PPT, Excel) skills are absolutely essential 

• Travel: Must be able to travel between both our Lower School on the Upper West Side and Upper School in Chelsea as needed. Must be able to travel by air or motor vehicle to required training and development sessions as needed. 

Benefits: 

BASIS Independent Schools offers a comprehensive benefits package which includes: 

• Competitive salary dependent on education and experience. 

• Career growth opportunities focused on continuous learning, mentorship, and professional advancement across our network of schools. 

• Retirement options through which eligible participants may receive a 50% Company match for the first 10% of employee earnings deferred. 

• Three PPO medical plans to choose from, as well as dental and vision insurance. 

• An FSA option that allows for pre-tax dollars to cover medical, dependent care, and transit. 

• Student tuitionremissionfor your children to attend our schools.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. In general, this position requires an individual to frequently walk, stand, sit, squat, stoop, reach, kneel, rise from the floor, twist, listen, read, write, and speak the English language. In addition, this position often requires an individual to carry, lift, use repetitive or fine hand movements, and occasionally push, pull, or bend. This position is regularly required to hear and use clear vision with or without correction. Spring Education Group, including, but not limited to SEG Inc., and their affiliates (collectively “Company”) is an Equal Opportunity Employer. All qualified applicants for employment and employees are provided equal employment opportunities, including in recruitment, hiring, and assignment, without regard to actual or perceived race, color, religion and religious creed, sex (including pregnancy and related conditions), sexual orientation, gender identity, gender expression, marital or familial status, age, national origin, ancestry, disability, genetic information, military/veteran status, or any other classification protected by federal, state, or local law. The Company expressly prohibits any form of unlawful employee or student harassment or discrimination.