Trade Marketing Manager US (BestBuy)

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Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing solutions help millions of people enjoy life's unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

United States

Trade Marketing Manager US (BestBuy)

Who we are In a life without sound, our work provides meaning. As a leading provider of innovative hearing care solutions, we are not just a company that makes products: we are a team on a mission to help people enjoy the delight of hearing. To enable a life without limitations, we - through our core business brands Phonak, Unitron, Connect Hearing, and Advanced Bionics - develop, manufacture and distribute solutions that push the limits of technology and redefine the future of our industry. Our talented and committed employees all over the world know they contribute to something greater than themselves - they create sense. Who is Sennheiser We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. The business with consumer devices such as headphones, soundbars and speech-enhanced hearables is now operated by Sonova Holding AG under the license of Sennheiser. With the well-known Sennheiser brand, the company stands for premium quality in the field of audio products. In order to remain among the best in its field, Sonova Consumer Hearing is always on the lookout for outstanding talent for the Sennheiser brand. The company is headquartered in Wedemark, Germany, with approximately 650 employees worldwide. The Way We Work At Sonova we value our employees and prioritize their well-being. We believe people do their best and most innovative work in an inclusive environment that provides opportunities for engagement and collaboration across teams while offering flexibility in how work gets done. We designed our work model team by team, empowering teams to customize a working environment that balances individual team needs with business outcomes. By offering work options, we foster more flexible and individualized time management, contribute to a healthy work-life integration, increase employee satisfaction, build meaningful partnerships at work, and calibrate productivity to acknowledge you have a life outside of work. Sonova has chosen a HYBRID WORK MODEL - Customized by team that keeps our employees motivated and engaged. Sonova Values At Sonova, we come to work every day knowing that continuous innovation across all disciplines, our shared engagement as a team and our responsible approach to all things we do, brings the delight of hearing to millions of people: to hear better, to listen to music, to communicate effortlessly with friends and loved ones, and to fully enjoy life with all its great variety of sounds. In doing so, our shared core values reflect the corporate culture that defines and unites us as a company across all brands and regions. We Care

• - We care for our employees, customers and consumers, as well as our shareholders and society.

We drive innovation

• - We courageously pioneer new ideas and approaches to come up with impactful innovations, to delight customers and consumers.

We strive for excellence

• - We act with agility. We aim to excel. We are continuously working on improving products, services, processes and skills, to realize growth.

We take accountability

• - We deliver on our commitments. We take accountability to provide outcomes in agreed quality and time, always acting with integrity.

We build the best teams

• - We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place.

Aurora, IL Trade Marketing Manager- Key Accounts Purpose of role: The Trade Marketing Manager Key Accounts is responsible for planning and executing of the annual trade marketing plans to achieve retail revenue growth, account profitability, and shopper engagement with the assigned retail partners in the US. The role will deploy global brand messaging and shopper strategies to effectively drive sales conversion online and in-store across the Sennheiser consumer product portfolio within the given budget parameters. Our Offer to You:

• Improving the quality of life of millions of people suffering from hearing loss
• A challenging and motivating assignment as part of a dynamic team
• Modern mindset and processes, accommodating flexible working conditions
• Opportunities for further responsibilities and support for further training and development
• A company that values diversity and inclusion
• Sonova's outstanding opportunities and career growth

Main Tasks and Responsibities : TM Planning/Strategy Develop annual Trade Marketing Plan to drive sales growth targets and profitability for the assigned Key Accounts:

• Collaborate with Sales on annual growth strategies and Go-To-Market Plans
• Collaborate with Marketing contacts/buyers at Key Accounts to define annual Co-Marketing Activity Plan
• Plan retailer-specific product launch activities based on global launch schedules
• Plan promotional strategies in alignment with Sales and regional and global guidelines
• Manage assigned trade marketing budget to include forecasting of expenses
• Provide ongoing ROI and ROAS analysis for key projects and provide monthly recap reports
• Analyze new shopper trends in the region and identify profitable commercial and marketing opportunities
• Present global marketing strategy documents to Key Account contacts and craft partner-focused marketing proposals

TM Execution Manage all execution of trade marketing activities related to assigned Key Accounts:

• Optimize the brand's and product's appearance in-store (display, P.O.S. materials, shelf planning, etc.)
• Plan and execute local events (trade shows, training events etc.)
• Manage timely delivery of marketing assets to retail partners in accordance with annual co-marketing plans
• Deploy global retail staff training content to assigned key accounts

TM Planning/Strategy Develop annual Trade Marketing Plan to drive sales growth targets and profitability for the assigned Key Accounts:

• Collaborate with Sales on annual growth strategies and Go-To-Market Plans
• Collaborate with Marketing contacts/buyers at Key Accounts to define annual Co-Marketing Activity Plan
• Plan retailer-specific product launch activities based on global launch schedules
• Plan promotional strategies in alignment with Sales and regional and global guidelines
• Manage assigned trade marketing budget to include forecasting of expenses
• Provide ongoing ROI and ROAS analysis for key projects and provide monthly recap reports
• Analyze new shopper trends in the region and identify profitable commercial and marketing opportunities
• Present global marketing strategy documents to Key Account contacts and craft partner-focused marketing proposals

TM Execution Manage all execution of trade marketing activities related to assigned Key Accounts:

• Optimize the brand's and product's appearance in-store (display, P.O.S. materials, shelf planning, etc.)
• Plan and execute local events (trade shows, training events etc.)
• Manage timely delivery of marketing assets to retail partners in accordance with annual co-marketing plans
• Deploy global retail staff training content to assigned key accounts
• Ensure all creative material deployed adheres to global guidelines (Brand image and messaging), conduct frequent audits
• Manage external vendors such as display vendors or promoter services (premium execution, procurement of services at competitive pricing)
• Manage Marketing Expenses and day-to-day accounting

Regional and Global Marketing Involvement Champions trade marketing function in the Americas Marketing team:

• Provides key account-specific insights to the Americas Marketing team
• Informs about relevant shopper marketing trends and competitive insights
• Actively collaborates with Global Shopper Marketing function to ensure global guidelines can be effective in the US
• Participates in weekly and monthly regional and global marketing meetings

• Travel up to 30%

Education and Skillset :

• Bachelor's degree or equivalent work experience required
• 3+ years of experience in Trade Marketing in a Consumer Goods Category
• Equal experience in E-commerce/ digital marketing and in-store merchandising tactics Experience in negotiating and executing profitable co-marketing plans with medium to larger retail accounts Knowledge of marketing analytics, segmentation and targeting, retail and wholesale processes, pricing policies
• Consumer Electronics channel experience
• Having worked with premium brands
• Prior experience in working with Best Buy, Target, Walmart or similar large “Big Box” retailers
• Hands-on/solutions-oriented mentality
• Ability to work independently, self-motivated Willingness to travel
• Interest in Consumer Electronics, Audio, Music highly preferred
• Relationship management skills with ability to influence and drive results within a matrix environment
• High level of service- and customer orientation
• Team-oriented - ability to work well with diverse, cross-functional teams

A minimum of 200Mb/sec download and 10Mb/sec upload speed internet connectivity is required to support any remote/hybrid employee functionality at Sonova Don't meet all the criteria? If you're willing to go all in and learn we'd love to hear from you! We are looking forward to receiving your application via our online job application platform. For this position only direct applications will be considered. Sonova does not recruit via app, telegram, carrier pigeon or any other format that does not include speaking with an actual human. If you are offered a job without speaking with someone please contact View email address on us.fitly.work Health Benefits and Perks :

• Medical, dental and vision coverage*
• Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
• TeleHealth options
• 401k plan with company match*
• Company paid life/ad&d insurance
  • Additional supplemental life/ad&d coverage available
• Company paid Short/Long-Term Disability coverage (STD/LTD)
  • STD LTD Buy-ups available
• Accident/Hospital Indemnity coverage
• Legal/ID Theft Assistance
• PTO, floating Diversity Day, & paid holidays*
• Paid parental bonding leave
• Employee Assistance Program (24/7 mental health support hotline, 5 company paid counseling sessions and more)
• Robust Internal Career Growth opportunities
• Tuition reimbursement
• Hearing aid discount for employees and family
• Internal social recognition platform
• D&I focused: D&I council and employee resource groups

• Plan rules/offerings dependent upon group Company/location.

The Sennheiser brand

The Sennheiser brand stands for premium quality in the field of audio products. At Sonova Consumer Hearing, we develop and offer consumer devices such as headphones, soundbars and speech-enhanced hearables under the brand license of Sennheiser.

The business is headquartered in Wedemark, Germany, and has approximately 650 employees worldwide. To continue to be among the best in the industry, we are always on the lookout for outstanding talent.