Social Media Manager

Company Description

Depop is a peer-to-peer circular fashion marketplace where anyone can buy, sell and discover secondhand fashion. Our mission is simple: to make fashion circular by making secondhand as exciting and rewarding as buying new.

Founded in 2011, Depop’s diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. Today, more than 56 million registered users come to Depop to find great value, express their own personal style and give clothes a longer life. We believe that everything you want already exists, and our role is to help people discover it.

Powered by a team of over 500 people, our company is headquartered in London, with offices in New York. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company. For more information, visit

We aim to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users.

We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

AI Disclosure: We use AI tools (Google Gemini) to help our team source and review applications for roles with a high volume of applications. These tools assist our recruiters in identifying great talent but do not replace human decision-making. At Depop, every hiring decision is made by a human.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to View email address on us.fitly.work.

The Role

As Social Media Manager, you'll lead the day-to-day strategy and execution of Depop's owned social channels, with a primary focus on Instagram and TikTok.

You'll partner closely with the Head of Social & Influencer Marketing to shape our editorial voice, develop platform-native content, and bring ideas to life from concept through publishing.

This is a highly collaborative role that blends strategy, creative thinking, content production, writing, analytics, and leadership.

You'll work cross-functionally with our Influencer, Creative, Brand Marketing, PR, and Community teams to ensure our social presence is culturally relevant, engaging, and unmistakably Depop.

What You'll Do

• Own our social channels
• Lead the day-to-day management of Instagram and TikTok
• Own publishing calendars and channel planning
• Execute our platform strategies while evolving them through experimentation
• Maintain a consistent editorial voice across platforms

Develop best-in-class content

• Pitch and develop social-first concepts rooted in culture and community
• Write compelling captions and platform-native copy
• Identify trends worth participating in—and know when not to
• Brief internal creatives and freelancers on content needs
• Capture and edit short-form content when needed, both in-office and on location

Lead content execution

• Translate campaign objectives into social storytelling
• Manage content workflows from brief through publishing
• Ensure projects remain organized within Monday (our project management tooling system)
• Coordinate with production and creative teams to deliver assets on time

Champion platform excellence

• Stay ahead of platform updates, creator trends, and internet culture
• Continuously test new formats and optimize based on performance
• Monitor conversations happening across fashion, resale, music, entertainment, and culture

Measure performance

• Analyze channel performance and identify actionable insights
• Share weekly and monthly reporting with recommendations
• Help shape future content strategy through data and learnings

Who You Are

• You're someone who naturally notices what everyone else will be talking about next week.
• You're equal parts strategist, storyteller, and maker.
• You know the difference between content that's optimised for algorithms and content that actually moves culture.
• You love organisation just as much as creativity and thrive in fast-moving environments.

We'd Love To Meet Someone Who Has

• Extensive experience managing social media for a fashion, lifestyle, media, entertainment, or consumer brand
• Deep expertise across Instagram and TikTok
• Exceptional writing and editing skills
• Strong editorial instincts (journalism, editorial media, or publishing experience is a plus)
• Experience shooting and editing mobile-first video content
• Strong understanding of internet culture, fashion, music, and Gen Z communities
• Experience using tools like CapCut, Figma, Adobe Creative Suite, Canva, or similar editing software
• Excellent project management and organisational skills
• Experience working cross-functionally with creative, influencer, and marketing teams
• Comfortable working on set, covering live events, and creating content in real time

You'll Thrive Here If You...

• Are relentlessly curious about culture
• Have excellent taste and strong creative instincts
• Can move quickly without sacrificing quality
• Love collaborating and giving thoughtful feedback
• Are proactive and highly organised
• Think in stories, not just posts
• Care deeply about building community, not just growing followers

Success in Your First 6 Months

• Establish yourself as the platform lead for Instagram and TikTok
• Elevate Depop's editorial voice across social
• Build a consistent cadence of culturally relevant, high-performing content
• Improve workflows and execution across the social team
• Become a trusted creative partner across the marketing organisation
• Help shape the next chapter of Depop's social presence

Additional Information

Health + Mental Wellbeing

• Choice of two medical plans covered by United Healthcare - HDHP/HSA or PPO + FSA, Dental & Vision
• Online Health Benefit Resources
• Access to additional programs - Headspace Meditation, Legal Shield, and our Employee Assistance Programme (EAP) where you have access to a confidential support network of expert advice 24/7
• Disability and Critical Illness Insurance (UNUM)
• 401(k) Retirement Savings

Work/Life Balance

• 16 days annual leave* + public holidays *increases with tenure
• Impact hours: At Depop, we offer all full-time employees up to the equivalent of 2 days additional paid leave per year to volunteer. We allocate this time in hours to help you engage with your community with ease and flexibility.

Family Life

• For birth and non birth parents: 12 weeks of paid parental leave for full-time regular employees
• Shared parental leave, and paid emergency parent/carer leave

Learn + Grow

• Twice yearly development chats and yearly performance reviews
• Learning budget
• Upskilling our employees with company wide training workshops, materials and resources

Your Future

• Life Insurance (financial compensation of 2x your salary)
• 401(k) Retirement Savings Plan

Depop Extras

• Special milestones are celebrated with gifts and rewards!