Senior Manager, Marketing Operations Systems and Automation

Senior Manager, Marketing Operations — Systems and Automation

New York, New York, United States; Washington, District of Columbia, United States

Position Overview

We are seeking a Senior Manager, Marketing Operations to own the systems, workflows, documentation, and automation needed to make Marketing Operations more scalable, reliable, and AI-enabled. This role will help modernize how Marketing Ops works by improving marketing systems governance, reducing process and technical debt, andidentifyingpractical opportunities to simplify or automate manual GTM workflows.

The ideal candidate brings deep hands-on experience with marketing automation, data quality, workflow design, andcrossfunctional GTM operations.They should be comfortable working acrossMarketing, Sales, Sales Ops, Web, and internal systems/data teams to improve how GTM work gets done. This includes clarifying ownership, improving documentation, reducing manual work, and building more scalable systems and workflows.

Key Responsibilities

• Own governance, documentation, and operational health for core marketing systems, including Marketo and adjacent GTM tools.
• Identifyand reduce technical debt across marketing-owned systems, integrations, workflows, field/process governance, and recurring operational processes.
• Build and manage a Marketing Ops systems and automation roadmap focused on improving speed, quality, consistency, and team capacity.
• Establish clear operating standards for marketing systems and workflow requests, including intake, prioritization, documentation, ownership, escalation paths, and change management.
• Partner across Marketing, Sales, Sales Ops, Web, and internal systems/data teams to clarify ownership, requirements, and handoffs for shared GTM workflows, including enrichment, routing, lifecycle processes, data quality, and CRM handoffs.
• Triage systems and workflow issues,identifyroot causes, and coordinate resolution with the right owners.
• Identifyhigh-friction manual workflows that can be simplified, automated, or AI-assisted, and translate those opportunities into clear requirements, owners, dependencies, risks, and success measures.
• Create andmaintainenablement materials and documentation that help marketers, sales partners, and internal operators understand how to use systems, follow key workflows, andsubmitrequests correctly.
• Support adoption of AI-assisted workflows across Marketing Ops, with a focus on measurable improvements in manual effort, cycle time, QA, documentation, or operational consistency.

Required Experience/Skills

• 7+ years of experience in Marketing Operations, Marketing Systems, Revenue Operations, GTM Operations, or a related function, preferably in B2B SaaS or a complex enterprise GTM environment.
• Deep hands-on experience with Marketo or a comparable marketing automation platform, including governance, admin standards, program architecture, troubleshooting, and scalable process design.
• Strong working knowledge of Salesforce and common GTM systems, integrations, lifecycle processes, routing/enrichment workflows, and data flows.
• Proven experience improving marketing systems governance, process documentation, workflow design, data quality, and operational scalability.
• Experience with GTM automation, enrichment, or workflow tools such as Glean, Clay, ZoomInfo, Common Room,Workato, Qualified, 6sense, or similar platforms.
• Practical experience using automation and/or AI tools to improve workflows, documentation, QA, troubleshooting, analysis, or operational throughput.
• Ability to translate ambiguous business needs into clear process, system, automation, or documentation requirements.
• Strong written communication and documentation skills, with a bias toward scalable systems over one-off fixes.
• Strong cross-functional partnership skills, including the ability to work effectively across Marketing, Sales, Sales Ops, Web, internal systems/data teams, and technical stakeholders.

U.S pay range

$134,000 - $165,000 USD

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C‑Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programsto name a few
• We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability –to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See alsoDiligent's EEO Policy and US EEOC ’ s Know Your Rights . We are a drug free workplace.

We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at View email address on click.appcast.io.

To support a fair and consistent hiringprocess, we use AIand digital automated tools to assist our recruitment team in organizing candidate data, surfacing relevant applications, coordinatinginterview scheduling and summarizing interview notes. All final screening, evaluation, and hiring decisions are made by humans on our team. To learn more about how we collect, protect, and process your information, please review our Candidate Privacy Policy .

At Diligent, we recognize the value of a diverse global workforce. Visa sponsorship may be available for select positions based on business needs and specific role requirements. Sponsorship decisions are evaluated on a case‑based basis, and eligibility should not be assumed for all opportunities.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Diligent Corporation’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.