Sr. Marketing Strategist

Additional Information About the Role BJC HealthCare is seeking a Sr. Marketing Strategist to lead marketing strategy for various service lines. Ideal candidates should have strong project management experience, experience creating marketing acquisition campaigns, and a strong background in both traditional and digital marketing. The candidate will work closely with various levels of clinical leads and health care providers. Healthcare experience is a plus! This is a hybrid opportunity that offers flexibility, with the expectation of being on site 1-2 days per week or as business needs dictate. Role Purpose Leads marketing activities that support service line or HSO campaigns, projects and events. Works under the direction of marketing and communications leadership to lead activities related to the planning, developing, implementation and measurement of marketing, e‑marketing and communications programs for the assigned service lines. Responsibilities Provides guidance and strategic direction to senior team leaders, and HSO and service line/department leadership and develops/implements plans using e‑marketing, collateral production, social media, content development, sponsorship/partnership support and clinical service line marketing. Oversees work of other team members and shared services. Leads planning, development and production of consumer and physician marketing materials for the organization and all its facilities, including physician outreach, patient education, and general and targeted consumer outreach. Interviews, writes, coordinates, produces and distributes marketing content; serves as editor of publications and collateral materials to ensure target messaging. Serves as liaison with HSO and department leadership. Works with senior HSO and university leadership to prioritize service lines, analyze preference data and provide strategic oversight toward implementation of clinical service line marketing plans; provides input/recommendations on budget needs. Assists with tactical duties including research, interviews, writing, approvals, consents, production and distribution. Identifies marketing and/or communications infrastructure needs and analyzes metrics to measure ROI. Creates and implements plans to effectively address deficiencies. Evaluates effectiveness and proactively seeks opportunities for ongoing improvement. Monitors and tracks employee/consumer issues and concerns and prepares reports to support planning initiatives. Consults with satellite facilities to ensure strategic integration via partnership; Provides direction on developing partnerships with businesses and organizations in executing the marketing plan. Minimum Requirements Education : Bachelor's Degree Experience : 10+ years Supervisor Experience : No Experience Preferred Requirements Education : Master's Degree Benefits and Legal Statement BJC Total Rewards Comprehensive medical, dental, vision, life insurance, and legal services available first day of the month after hire date Disability insurance* paid for by BJC Annual 4% BJC Automatic Retirement Contribution 401(k) plan with BJC match Tuition Assistance available on first day BJC Institute for Learning and Development Health Care and Dependent Care Flexible Spending Accounts Paid Time Off benefit combines vacation, sick days, holidays and personal time Adoption assistance *Not all benefits apply to all jobs The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer #J-18808-Ljbffr Pws